Viewpoint
The Importance of Interaction
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With a number of exciting shows planned over the coming months, we talk to Fred Bass, Managing Director of Neonlite International Ltd, the brand owner of MEGAMAN®, about the need for a range of lighting exhibitions.
Following on from a highly successful Light+Building, the vastness of the show got me thinking. As one of the biggest shows in the lighting calendar, Light+Building plays an important part in our marketing plans and this year gave us the opportunity to see things that we didn’t think would be possible three years ago, such as HID level LED lumen packages.
With the rapid innovation in LED technology, the 2012 show was quite different from Light+Building in 2010, when LEDs had just come of age in general lighting. Now, the technology has matured and is being used widely in general and accent lighting, making it a perfect replacement
However, as the show runs once every two years, and the LED market is transforming at such a pace, there seems to be an increasing need for additional niche events to support specifiers and manufacturers alike.
“Although SPARC is also once every two years, in my opinion there is a place for smaller, more networking focused events such as this that offer the opportunity for manufacturers and specifiers to meet and share the latest
technological developments in a more informal way.”
for halogen and incandescent lamps. As a result, there were more lighting designers, interior designers and fixture manufacturers visiting MEGAMAN this year.
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A smaller event that stood out for me last year was the SPARC international lighting event in Sydney, Australia.
Combining a
world-class seminar programme of invited speakers with a display of the latest lighting technology, SPARC coincided with Vivid Sydney, a festival of light, music and ideas, offering a range of
opportunities for complementary activities that
showcased lighting. Although SPARC is also once every two years, in my opinion there is a place for smaller, more networking focused events such as this
that offer the opportunity for manufacturers and specifiers to meet and share the latest technological developments in a more informal way.
In addition to seeing a need for more
frequent lighting networking opportunities, I also experienced a ‘first’ this year at Light+Building, thanks to the increasing influence of social media. For the first time at a show, I had the opportunity to meet key influencers face-to-face, after building a relationship with them via Twitter. Increasingly, I am seeing the benefit of social media as a platform for sharing ideas and advancements in all things lighting.
Contact
Megaman T: +44 (0)1293 804788 W:
www.megamanlighting.com
www.a1lightingmagazine.com
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