“I think the destination is one of the reasons they come here.”
being corralled into a fewpre-approved locations,where they can spot and possibly briefly interviewtheir quarry as they enter the resort formorning sessions.Which, of course, is probably how Allen&Co. prefers it. (The investment bank did not respond to a request for an interview.) But the rest is all about the outdoors. Sibbach cited the
FOUR SEASONS: Sun Valley Resort, opened on Dec. 21, 1936, was “the first four-season destination in the United States,” said Director of Marketing and PR Jack Sibbach, and had the first three skiing chairlifts in the world.
myriad of outdoor activitieswe have here, and events that they can have at SunValley and be controlled just by the resort— there are only one or two places that are like that.” The two keywords are “outdoor” and “control.”News sto- ries about the conference often cite reporters’ displeasure at
resort’s 45 holes of golf, its gun club, 17 tennis courts, fishing holes, hiking,mountain- and road-biking, and an outdoor (even in summer) ice-skating rink—particularly popularwith the families of conference delegates. Sibbach said: “[We] also have facilities outdoors that are unique and controlled by the resort, so they can have aWestern barbecue at the TrailCreek Grounds, and that’s something they have every year here.” Sibbach also noted that culture is part of themix. “It’s one of
the very unique places in theworld,” he said, “that you can go outside the lodge, and go hiking and biking and have a thou- sandmiles of Forest Service all around us—and then that evening come and see the biggest free symphony concert in the country, in ourmusic pavilion.”