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by our own QC department in China, which has more than 20 people working on it . When requested by a client, Asian Pioneer also


carries third-party quality controls with companies such as SGS or Bureau Veritas.


OBH: What can Asian Pioneer offer that its competitors can’t? FH: We have five main selling points: • Know how: we have 14 years of experience in global merchandising and promotional sectors, as well as four years as an onboard service provider


• Service oriented corporate culture: our sales team is constantly committed to providing a proactive customer service by anticipating problems, contacting customers with feasible solutions and keeping them updated throughout the entire sales process


• Structure in China: Asian Pioneer has two offices in China (Zhuhai and Yiwu) with 43 direct employees that are responsible for all purchases,


sourcing and quality control. The employees maintain key relationships with over 100 factories


• Automation via salesforce.com: We implemented a sales and customer service strategy with Salesforce.com in 2007, which automates key functions like lead management, customer relationship management, communications with Chinese business unit, logistic control, invoicing and payment collection


• Technological Innovation: with state of the art telepresence equipment in all our offices to facilitate internal communications and remote meetings with customers all around the world


OBH: What are your newest products? FH: The following are a selection of new solutions: • Plastic jug with attached lid: ensures catering companies no longer lose jar lids


• Ice bucket for trolley: fits perfectly on top of any inflight trolley, its keeps ice for up to ten hours • Newspaper trolley cover: this cover can be


used to transform a standard half or full trolley to display inflight newspapers. Easy to stow after use (see left)


• Advertising trolley hanger: an advertising display which fits on the side of the trolley to promote onboard or duty free sales


• Business Class coat hanger: a coat hanger which includes two dials displaying the seat number, ensuring Business Class passengers are no longer asked for their boarding pass and speeding up cabin crew’s duties.


• Rack dispenser: a space-saving accessory which hangs on the side of an inflight trolley drawer to give additional stowage space for condiments.


OBH: How do you plan to develop the company’s product base in the future? FH: Based on our team’s long-term experience as crew members and inflight managers, Asian Pioneer Inflight will continue to meet the changing needs of the passengers and staff of the airline industry.


Contact Asian Pioneers Inflight: Web: www.apinflight.com Email: pmanich@apinflight.com Tel: +34911288000


Clockwise from top left: Business Class coat hanger (patented); plastic jug with attached lid (patented); inflight catering boxes; advertising trolley hanger; headphones


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