KEEP THAT
GLOW
sk any highlight client and she’ll confi rm there’s nothing quite so delicious as the look and feel of her just-completed set of shimmering, blonde highlights.
A
But the lustre and suppleness of highlights can diminish all too fast as highlighted hair is prone to becoming dry and dull looking – especially if the client is heat-styling happy. And with hot summer months on the horizon, environmental aggressors – sand, sea and sun – will also take their toll. So, what’s the best way to maintain radiance, shine and textural quality for highlighted hair? L’Oréal Professionnel has a
solution with série expert LUMINO
CONTRAST – its fi rst intelligent haircare range for highlights, which specifi cally cares for highlighted hair.
LUMINO CONTRAST, enriched
with Nutriceride (a combination of ceramides and nutritive oils) is attracted to highlighted hair.
As highlighted hair is negatively charged, the positively charged conditioning ingredients in the formula, act similar to the two opposing poles of a magnet, automatically selecting the more sensitised areas of the hair and affi xing themselves without weighing down the rest of the natural hair.
The LUMINO CONTRAST formula,
enhanced with vitamin E, magnesium, and a UV fi lter, leaves hair soft, shiny and radiant with striking defi nition. Highlighted hair feels nourished and is noticeably easier to manage. Now featuring a brand new shine- enhancing protective spray –
série expert LUMINO CONTRAST
offers a complete range, including shampoo, masque, serum and an in-salon powerdose treatment. With its fresh berry fragrance and highlight enhancing properties this L’Oréal Professionnel série expert range is irresistible to every sunkissed blonde and brunette!
EXTRA SPECIAL SERVICE
Building on the success of Riviera Highlights – an express service that creates fabulous, sun- kissed effects, L’Oréal Professionnel suggests a brilliant way to promote the LUMINO CONTRAST
shine-enhancing protective spray. After creating natural-looking, sun-kissed
Riviera Highlights, lightening with Platinium, and toning with Richesse de Diacolor for ultimate personalisation, complete the job by using LUMINO CONTRAST shine- enhancing protective spray as part of a Riviera Blowdry service.
By explaining to your client that it will enhance and protect her highlights, she’s bound to want one to take home to maintain that glistening shine!
Info: 0845 6000 122
lorealprofessionnel.co.uk
44
L’Oréal Professionnel série expert has the perfect range of care products to help keep your clients’ highlights looking luminous, bright and sun-kissed shiny.
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