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BMW NA hires former HD exec Ludwig Willisch, President and CEO, BMW of North America, has announced that Michael Peyton will assume the role of Vice President, BMW Motorrad Region Americas, based in Woodcliff Lake, New Jersey. Peyton will be responsible for BMW motorcycle sales and marketing in the Americas Region. Peyton comes to BMW from Harley-


BMW introduces soft panniers for GS models Offering riders an alternative to hard panniers, BMW’s new Atacama Adventure Lug- gage System for the GS series includes a pair of Atacama side cases and Atacama Duffel.


Unlike traditional soft luggage systems that use straps to secure the luggage to the bike, the Atacama Adventure Luggage System uses a wedge and plate mount- ing system made from injection-molded, glass-filled nylon for one-click on/off mounting and removal from bike. In addition to the simplicity of mounting and removing the bags, the mounting system keeps the soft bags from bouncing around in rough terrain like traditional “over the seat” softbags and strap-based connection systems. Additional features include offset side case sizes including 25 liters on the exhaust side and 35 liters for the non-exhaust side to allow for symmetrical positioning on the bike, while maximizing overall carrying capacity. The bags feature 100 percent waterproof main compartments and mount to existing hard pannier racks. For more information and pricing, visit your local BMW Motorrad dealer.


Davidson Motor Company where he was most recently head of U.S. Dealer Devel- opment, Americas Region. To his new role, Peyton brings more than 26 years of broad-based, cross-functional experi- ence in sales, marketing, operations and strategy at Harley-Davidson and, previ- ously, at Ford Motor Company. “I am delighted to welcome Michael


Peyton to the BMW Group,” said Ludwig Willisch, President and CEO, BMW of North America. “He is customer focused and has a proven record of developing strong relationships with his dealer net- work, and I know he will do well here at BMW.” Michael Peyton is an avid motorcyclist,


mountain biker, downhill skier and all- around outdoor enthusiast. He began his new role at BMW Motorrad Region Amer- icas on Monday, July 25.


Scorpion EXO-AT950 modular ADV Touring helmet Scorpion’s new EXO-AT950 modular adventure touring helmet can be used as a full-face, dual sport helmet with its external peak visor attached, or with the peak removed, the helmet offers a more aerodynamic touring helmet. The eye port is wide for greater peripheral vision and downward visibility, and the modular chin bar can be conveniently flipped up when needed. Additional features of the helmet include an internal, drop down Speedview® sunvisor and a KwikWick® II liner for added com- fort. To aid with ventilation, a dual position mouth vent and a large intake port at the top of the helmet force cool air in through deep air flow channels while two large exhaust vents move hot air out. Additionally, the no-fog Everclear® face shield can be removed to allow the EXO- AT950 to be used with goggles. Three shell sizes made of Advanced LG® Polycarbonate and dual density EPS combine to create a helmet that is lightweight, strong and protective. The Scorpion EXO-AT950 helmet is available in sizes XS to 3XL and carries an MSRP of less than $300. For more informa- tion, visit scorpionusa.com.


September 2016 BMW OWNERS NEWS 39


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