THURSDAY(continued)
2:30 p.m. – 3:30 p.m. Ballroom West
ISA LA LD NOFA CEU
A Cornucopia of New Flowering Trees & Shrubs: Selection, Use & Culture Flowering trees and shrubs dominate the current retail and landscape markets. Advances in breeding have produced uniquely beautiful cultivars, including redbuds, snowbells, magnolias, cherries, azaleas, hydrangeas, and many more. See how color continues to dominate with emphasis on flower, fruit, and foliage along with remontancy (rebloom) and compactness. Expand your plant palette with many new introductions. Learn about their adaptability and applicability to New England.
2:30 p.m. – 3:30 p.m. Room 205
CEU NOFA
The “X” Factor of Modern Customer Service! The face of customer service is changing. Today’s consumers actively engage in word-of-mouth referrals. Building an enthusiastic customer fan base is the best way to separate your company from the competition. Discover practical ways to modernize your customer service, keep your clients loyal, and turn them into your biggest cheerleaders. Learn why these expectations are truly the “X” factor you need to significantly multiply repeat and referral business.
“I bring my entire team to catch up on what’s new, earn CEU credit, and make business connections. We appreciate all that New England GROWS does to give back –when we participate, we know we are supporting our industry.” Tree Tech, Inc. | Foxboro, MA
December 4
8:00 a.m. – 9:00 a.m. Ballroom East
NE NJ NOFA CEU FRIDAY
Fertilization Strategies for Pest Tolerance of Landscape Turf Proper fertilization can improve pest tolerance and the overall health of landscape turf. Knowing the adaptation of turfgrasses to soil conditions and their tolerance to important pests and environmental stresses is essential. Understanding these factors will help you design fertility programs resistant to important turfgrass pests and stresses.
9:30 a.m. – 10:30 a.m. Ballroom East
ISA LA LD NE NJ PA NOFA CEU
Keeping Bees Healthy Everyone is worried about the bees. Even the President has a strategy for saving them. Of the more than 400 species of bees in New England, which ones are in trouble? What role might neonicotinoid insecticides play? This is a controversial topic, as scientists measure the concentrations of pesticides to which bees are exposed and evaluate the effects on behavior, immune systems, and colony health, as well as acute mortality. Learn what you and the horticulture industry can do to grow, sell, and install plants that help bees thrive.
9:30 a.m. – 10:30 a.m. Ballroom West
ISA LA LD NOFA CEU
In Praise of Noble Trees Noble trees are praiseworthy for many reasons. Consider their durability, adapt-
ability, aesthetics, shade (cooling), CO2 sequestration, storm water mitigation, and particulate matter interception. Add considerable quantitative data that support the economic benefits and you’ll further understand the appeal. Explore the rich and diverse genetics of North American trees and discover superior cultivars. Learn the rationales for planting noble trees along with the best-adapted species and cultivars for New England.
James Murphy, Ph.D. Extension Specialist, Turfgrass Management Rutgers University New Brunswick, NJ
Michael Dirr, Ph.D. Professor Emeritus University of Georgia Athens, GA
Anne Obarski Executive Director Merchandise Concepts Dublin, OH
Kimberly Stoner, Ph.D. Associate Scientist The Connecticut Agricultural Experiment Station New Haven, CT
Michael Dirr, Ph.D. Professor Emeritus University of Georgia Athens, GA
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