the customer, then generate a more detailed model before production would begin. Now, every team has an opportunity to provide insight into creating an optimized product. Here’s how the process works: Mechanical engineers and design- ers make design recommendations and plan for production more easily. Technicians make recommendations for cable runs. Applications engineers have a better direction to begin programming requirements, and sales is more comfortable with engineers and designers directing conversa- tions with clients during design reviews. “Our goal is to have minimal design changes
from concept to fabrication,” said Each. “Be- cause our teams are working together more closely, we are seeing that goal come to life. Sales engineers who were once hesitant with the technology now turn control over to the engi- neers and designers to begin discussing solution design, which creates a comfortable, collabora- tive, and customized atmosphere.” Experiencing one of Genesis’ robotic solu- tions in the virtual world leaves customers feeling engaged and excited to move forward with a design. “We had two large sales in one day, and it is tied back to seeing the designs in the 3DG, knowing exactly how the solutions were going to work, and what our process would be,” said Andrea Petersen, communications manager at Genesis. “Our sales process was cut by two months, and we walked away with a record sales day, two robotic automation programs totaling over $10 million. That’s credited to the improved way we work together within Genesis,” she said. The 3DG’s innovative design stemmed from a compre- hensive understanding of Genesis’ goals and objectives. Instead of becoming sidetracked by all the innovative options on the market, Genesis tailored their technology solution to support their desired outcomes. Because Gen- esis ultimately wanted to engage better with customers to develop close relationships in tandem with optimizing their design review processes, they decided on an immersive, impressive, and portable solution they could take off-site. By partnering with Mechdyne and engaging with their consultative approach, the two companies developed a VR, 2D/3D capable solution that could be torn down and set up at a trade show in a matter of hours. “Genesis Systems Group really focused on what they want- ed to accomplish, rather than the technology to get there,”
said James Gruening, Mechdyne senior vice president. “Their resulting success is attributed to their focus on their goals.” Mechdyne Corp., which is a broad-based technology partner specializing in audiovisual and information technolo- gies (AV/IT), visualization and software solutions, immer- sive VR technologies, and technical support services, was inspired by Genesis’ success to turn the 3DG-style solution into a continuing product.
At Genesis HQ, customers can collaboratively create robotic design or review them in the 3DG Virtual Solutions Center to experience the audiovisual and information technology (AV/IT) solution.
“We were so impressed by Genesis’ success that we wanted to ensure other clients could see the same return on investment,” said Gruening. “The Mechdyne Arc now supports clients like Genesis who want to visualize their data or designs to accomplish their goals. We are seeing this style of solution helping clients in manufacturing and education industries.” Pre-fabrication modeling, design modifi cation, and test- ing in the virtual space have revealed the advantages of VR and visualization. Yet the most valuable aspect to Genesis’ 3DG has proven to be the collaboration capabilities and improved relationships between Genesis teams and their customers. “Our customers’ confi dence in us grows when they can see their designs in the 3DG,” Each said. “Com- bined with the versatile teams that use the 3DG, there’s a greater sense of cohesion and trust between all our teams. We’re working better, faster, and smarter.” For more information from Genesis Systems Group, go
to
www.genesis-systems.com, or phone 563-445-5600; for more information from Mechdyne, go to
www.mechdyne. com, or phone 641-754-4649.
January 2017 |
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