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SHOP SOLUTIONS


System which allows the operator to keep cutting while unloading finished parts. Designed to fuel kids’ creativity, YOXO kits inspire kids to design and build their own toys using Y, O, and X-


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shaped links that connect with everyday household items such as toilet paper tubes, paper towel rolls and cereal boxes as well as other connector toys like LEGO, KRE-O and Mega Bloks.


YOXO’s “eco-awesome” toys are made in the company’s wind-powered workshop in St. Paul, Minnesota, where the links are waterjet cut from colorful sheets of locally sourced recycled wood fiber. A truly closed-loop sustainable toy, YOXO can be recycled when kids are done playing with them and made into new YOXO creations.


When YOXO founder and CEO Jeff


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Freeland Nelson launched his innova- tive toy company in 2011, he wanted to do something different that would encourage kids to use their imagination. With the encouragement of his wife, Alisa Blackwood, he set an ambitious goal for YOXO to be the most sustain- able toy manufacturer in the world. “Most toys are made from plastic on the other side of the planet and will eventually end up in a landfill,” said Freeland Nelson. “We decided to do it differently. We wanted to make a product from sustainable, recycled and recyclable material, and we wanted to manufacture it in the USA.” Initially, YOXO cut its connectors us- ing laser cutters, but the lasers burned the edges of the material, forcing the YOXO team to spend hours cleaning parts. “Parents don’t want their kids playing with sooty toys, so we needed a better solution,” Freeland Nelson said. With contracts then in negotia- tion with Target and Barnes & Noble, YOXO sought a more productive way to cut its parts. The company tested a variety of cutting technologies before concluding that cutting its water-ad- verse material with 55,000 psi (3792- bar) jets of water was the most cost effective and cleanest solution.


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