TMA MODERN MARKETING SEMINAR
More than 80 percent of patients start their search for a phy- sician on the internet. Modern Marketing for Five-Star Reviews, a TMA live seminar scheduled for July 28 at the TMA building in Austin, will show you how to take control of your online presence, customize online review pages, leverage social media, and deploy the latest marketing tactics to reach a new generation of patients. Topics will include:
• What’s your reputation, and why is it important? • Determining visibility and how to improve it; • Responding to negative reviews; • Ways to refresh existing marketing; and • Referrals and other missed marketing opportunities.
A live webcast of the seminar will also be available. For
more information and to register online, visit
www.texmed.org/ ModernMarketing, or call toll-free (877) 880-1335.
ENCOURAGING REVIEWS Get Social advises physicians to sim- ply Google their own names and find out which rating sites show up at the top of the first page of that search. The physician can then consider pass- ing out a handout or poster asking sat- isfied patients to post a review on one of those top sites. “All of that will leave you with a healthy balance of positive to nega- tive online ratings,” Get Social states. “Prospective patients surfing for in- formation about you will encounter a much more complete picture of you and your practice.” There are still plenty of patients out
there who don’t trust online reviews. The February 2014 JAMA study found that of patients who hadn’t sought physician rating sites, 43 percent said it was because of a lack of trust in the information they provide. But 59 per- cent of respondents said physician rat- ing sites were “somewhat important or very important,” so being mindful of what the reviews say makes sense. Mr. Bickling says the best way to generate good online reviews is to fo- cus on the entire patient experience and make sure everyone in the office is working toward that goal. “You could have amazing doctors across the board who provided a phe- nomenal visit for every single patient every single time, 100 percent of the time,” he said. “And if that patient has a negative experience with your check-in desk or your checkout folks or your billing department or your op- tical department, whoever it may be, any sort of negative experience any- where can ruin an entire visit for that patient. That’s why it’s so important to have the entire practice on board with that.” n
Joey Berlin is associate editor of Texas Medicine. You can reach him by phone at (800) 880-1300, ext. 1393, or (512) 370-1393; by fax at (512) 370- 1629; or by email at
joey.berlin@
texmed.org.
40 TEXAS MEDICINE March 2017
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