March 2017


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33 PRACTICE MANAGEMENT Seeing stars


Understanding how health care rating websites operate can help physicians shape their online presence and attract patients to their practices.


BY JOEY BERLIN


“We have not only a moral but also an ethical obligation.” Page 24


43 ECONOMICS


If at first you don’t succeed … New TMA data show physicians’ passion and persistence are paying off as they attempt to negotiate the terms of their health plan contracts. And when they do, physicians often are successful at getting some of the changes they want.


BY AMY LYNN SORREL


49 LAW


Under investigation? Revisions to the National Practitioner Data Bank’s NPDB Guidebook concern health law attorneys who are warning physicians to protect themselves if they plan to step away from their practices.


BY JOEY BERLIN


also


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2 TEXAS MEDICINE March 2017


INBOX FACT FOCUS ON: Morale COMMENTARY ROUNDS NEWSMAKERS DEATHS FAQ


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