Practice Management BY JOEY BERLIN
Seeing stars
PHYSICIANS CAN HELP SHAPE THEIR PRESENCE ON INFLUENTIAL ONLINE RATING SITES
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Nashua, N.H., internal medicine physi- cian Kevin Pho, MD, an author and blogger on social media in health care, says physicians must be proac- tive about shaping their online presence.
C
hances are, by now, most physicians know online review sites allow pa-
tients to post a review of their doc- tor visit the same way they might review their car mechanic or a lo- cal restaurant. Maybe you think review reposi-
tories like Yelp or medicine-specif- ic review sites like Healthgrades are mainly places for crabby cus- tomers or patients to complain. With that perception in mind, per- haps you think the minuses of set- ting up a profile on a review site outweigh the pluses, and you don’t even want to get involved in the online review racket. Or maybe you’re undecided about whether to do so. That’s too bad because, in effect,
the internet already has decided for you. You already have an on- line presence, and you can decide to shape it, says Nashua, N.H., in- ternal medicine physician Kevin Pho, MD, an author and blogger who focuses on social media in health care. And, in fact, research has shown patients don’t just use online reviews to air grievances. “What these sites will do is cre- ate profile pages of every single
PHOTO BY KEVIN PHO, MD March 2017 TEXAS MEDICINE 33
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