SEO expertise. The easiest way, Dr. Pho says, is to generate online content about yourself and your practice. (See “Reaching Patients Across the Web,” December 2015 Texas Medicine, pages 33–38, or visit
www.texmed.org/Patients AcrossWeb.) He says a great way for physicians
to get started is simply to establish a profile on either the general profes- sional social networking site LinkedIn,
www.linkedin.com, or the health care professional network Doximity, www
.doximity.com. Great SEO-shaping potential also comes from generat- ing content on Twitter, Facebook, or a blog, he says. “It depends on how big you want
your digital footprint to be; obvious- ly, the bigger, the better, so the more social media platforms that a doctor engages in, the bigger their online presence will be,” Dr. Pho said. “And not only will that expand their digital footprint, it’s going to push down the visibility of third-party rating sites.” TMA recommends physicians set
up Google Alerts at
www.google.com/ alerts to be notified when their name or their practice’s name is mentioned online. For more tips on managing your online presence, check out Get Social: Put Your Practice on the Social Media Map, a TMA book offering a road map for physicians looking to begin or to improve their social media experience. Visit
www.texmed.org/ getsocial to learn more information and to purchase the book. TMA Practice Consulting can also
help your practice make its mark on- line with its new Online Visibility As- sessment. (See “Online Visibility,” at right.) In July, TMA will host a mod- ern marketing seminar that shows physicians how to properly leverage their online presence, refresh their current marketing strategy, and more. (See “TMA Modern Marketing Semi- nar,” page 40.) And for website and in- ternet marketing assistance, Officite, a TMA-endorsed vendor, can help. (See “Marketing Help From Officite,” page 38.)
ONLINE VISIBILITY
TMA Practice Consulting’s new Online Visibility Assessment helps evaluate and educate physicians on cost-effective ways to improve their online presence. As part of the service, a TMA practice management consultant will help ensure the informa- tion your practice displays online is complete and up to date. A written gap analysis will highlight areas of potential improve- ment and provide step-by-step instructions on how to make those improvements. For more information or to learn more about TMA Practice Consulting, call (800) 523-8776, or email
practice.consulting@
texmed.org.
+
Healthgrades:
www.healthgrades.com
March 2017 TEXAS MEDICINE 35
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
