fromthepresident Focus on Success O
A “strategic reset” across MOAA is enabling us to expand member services, increase our advocacy eff ectiveness, and adapt to — and ultimately thrive in — a connected world.
One goal MOAA prioritized this past year was building and sustaining fi nancial, personnel, and technology resources to ensure our long-term viability and success. A key outcome was a workforce realign- ment to better meet the strategic goals of MOAA; mirror best practices for nonprofi ts’ organizational structure; and promote more ease of collaboration. Twelve departments, led by directors, have evolved into seven business units, led by vice presidents, in- cluding a chief operating offi cer (COO) who oversees day-to-day execution of strategies developed by the leadership team. We began by elevating our former chief
fi nancial offi cer (CFO) to COO. Col. Jim O’Brien, USAF (Ret), already was steeped in MOAA’s operational and fi nancial rhythm and is well-prepared for this expanded port- folio. We’ve recruited an experienced CFO with competencies in nonprofi t fi nance and accountancy that are a good fi t for the complexities of managing the fi nancial ob- ligations of a 501(c)(19), two 501(c)(3) sub- sidiaries (described below), and a 501(c)(4) subsidiary, Voices for America’s Troops. We consolidated technology functions under a chief information offi cer (CIO). We’re developing a roadmap linking stra- tegic goals with the technology best-suited to execute them, as well as a robust secu- rity program to protect our intellectual property and member information against ever-changing cyber security threats. Our marketing team has been able to focus on areas critical to membership
growth: building brand awareness of our organization among all offi cers and their families, better demonstrating the positive eff ect MOAA has on the individual, invit- ing prospective members to join the orga- nization, and cultivating current members into lifelong supporters. We continue to work closely with our affi nity partners to deliver the most relevant products and services to you and expand our reach within the military community. We’re committing additional resources
to stimulate engagement across print and digital media channels, increase our pres- ence on social media, and drive traffi c to our website with original and curated con- tent, complemented by engaging video. We’ve consolidated council and chapter
aff airs, events, member services, and transi- tion operations under a single vice presi- dent; this new business unit will nurture strong connections with retirees, currently serving offi cers, the military spouse com- munity, and surviving spouses. Under the direction of a vice president
for development, we’ve developed a com- prehensive fund-raising strategy for the MOAA Scholarship Fund and MOAA Mili- tary Family Initiative*. Our eff orts continue to stay focused on
our No. 1 priority — you, the member — as we “never stop serving.”
— Lt. Gen. Dana T. Atkins, USAF (Ret)
*online: Visit
www.moaa.org/scholarshipfund and
www.moaa.org/foundation to learn more. 8 MILITARY OFFICER APRIL 2017
PHOTO: ROB CANNON
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88