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NEWS


20th UK


- 22nd


manufacturer and distributor Leeda has announced it’s 2018


trade-only event, iceTackle*, and the show is expected to provide a series of launches unrivalled by its previous incarnations.


The first notable change from 2017’s event is a return to the expansive Arena:MK, a purpose-built events venue that’s part of the MK Dons football complex. This change of venue promises a grander spectacle, especially as it brings angling back together with the cycling and outdoor accessory products on show by sister-companies Madison and Sportline, with who Leeda shares warehousing and office space with in its two Milton Keynes sites. “The 2017 show was an intimate event that had a number of new product launches but nowhere near what visitors can expect to see in 2018,” says marketing manager Pat MacInnes. “The coming event is


absolutely chock-full of new product and visitors will struggle to find anything they’ve seen before, it’s all about the new.”


1 Pat Macinnes 2 Mike Robinson


Brand-wise, the usual suspects are in attendance; MAP and Wychwood’s game and carp portfolio will offer a huge range of products, including nets, brollies, rods, luggage and clothing. Mustad will also in attendance, as will Mepps, Petzl – which will be displaying over a dozen of its 2018 lighting products – and new lure brand Polsping. This newcomer to the Leeda stable hails from Poland where its range of lures (Leeda will be majoring on


24 | Tackle & Guns | Dec / Jan 18


February 2018


Leeda’s iceTackle* show is coming – T&G caught up with the team behind the brand to find out what visitors can expect to see this February…


its spoons to begin with) have quietly taken a share of the market through value, quality and distinct branding. Leeda’s sea brand ICON will also receive a welcome set of additions. The brand has received plaudits for its range of shore rods, particularly its M-sport models, and for 2018 there will be a totally fresh range of continental-style beach rods for fixed spool reels, plus high-end shore rods. Luggage will also feature, as will clothing and accessories, plus there will be new lure rods and reels for LRF anglers.


the world are worthless so we aim to have the vast majority of products available in our warehouse either at the time of the show or in the following 3-4 weeks. This gives dealers who do order at the show the opportunity to capitalise on the marketing we undertake through our social media channels and websites, driving end users to our network of supportive accounts.”


1


Past visitors will know that the show is very much based around great product, great offers and no hard sell and that’s something that will continue for the 2018 event says brand director Mike Robinson, the man now in charge of the day-to-day running of Leeda: “We’ll have our sales team in place for the duration of the show but we want visitors to be shown the products that are relevant to them, in a non-pushy way. That’s how we prefer our trade events to run; ultimately we’ll have show-only offers for those who attend, it’s incentivising orders at the show, but without stock the best offers in


It seems Leeda is going heavy on the easy-going ethos that’s been set up over previous events and for 2018, free evening entertainment is back, along with subsidised accommodation for those visitors who want to talk business and socialise after the show. “We’ll be running themed evenings on each night of the show,” explains marketing man MacInnes. “These evening were hugely popular during the first two shows we ran so we’re encouraging our dealers to not just see this


2


as a trade event – Japanese, Belgian and American themes will provide some real fun and show that trade events don’t have to be just about talking products and taking orders.” iceTackle 2018 runs 20th-22nd February, 2018 and registration is open now at www.icetackle.co.uk. All registered accounts will be kept abreast of all information via the website and regular mailshots.


LEEDA T 01908 442 950 E sales@leeda.co.uk W www.icetackle.co.uk


www.tandgmagazine.com


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