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E


NEWS


join forces!


Marukyu and Frenzee pool efforts in sales and marketing to provide greater market impact.


F


renzee and Marukyu have announced that they will work in co-operation in some key areas throughout 2018, primarily sales and marketing. The move means that as well as joint marketing ventures, Marukyu products will now be available to the trade through Frenzee’s rep network. Tim Widlermoth, sales and marketing manager for Frenzee, said: “We are excited to announce this co-operation between ourselves and Marukyu as a global partner. “On looking deeper into the possibilities, it became clear that there were so many ways that we could improve our range and service to customers. “Combine this with the increased distribution and marketing opportunities and its cost-effective


1


New Frenzee Southern area sales rep - Phil Canning


2


Frenzee’s sales and marketing manager, Tim Wildermoth


3


Marukyu’s Howard Kaye


1 22 | Tackle & Guns | Dec / Jan 18 2 3 www.tandgmagazine.com


nature, it made a lot of sense to work closer together. With immediate effect across most areas of the country dealers will fi nd it easier to talk about Marukyu and Frenzee products as our sales people will offer both company ranges, so signifi cantly improving service levels to more customers and creating greater awareness and in store availability for the angler.” Howard Kaye, sales manager for Marukyu, added: “I am delighted to be working with Frenzee. Their cutting-edge product range and their on-going product development marries up perfectly with our extensive and proven range of baits. The association of the two brands is exciting both for our companies and the angling consumer in general.” Frenzee has also taken on the services of Phil Canning after


appointing him as its Southern area sales representative. “We are delighted to announce that Phil Canning will be joining the Frenzee team,” added Tim. “Phil is already a successful Frenzee sponsored angler, is well-known and respected on the UK match scene. He has also recently been employed in angling retail with both Solihull Angling and Fosters of Birmingham. “We believe this understanding of our product and marketplace makes Phil the perfect fi t for our customers and will further enhance our growing business.”


FRENZEE/MARUKYU T 01686 622400 W tim@frenzee.co.uk


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