LATEST FROM AHDB BEEF & LAMB


CRAFTBUTCHER MARCH 2017 l


This month: Spring brings fresh opportunity to boost sales Butchers advised to embrace promotional opportunities


Added value cuts such as the ‘Premium’ Lamb Carvery Leg (Code: Leg L005), ‘Premium’ Lamb Shoulder Carvery Roast (Code: Forequarter L008) and Short Stuffed Lamb Saddle (Code: Loin L005) are all ideal for Easter celebrations.


If you have registered to receive our Point-of-Sale kits you will be receiving these soon. The first 800 will be sent out free of charge. Kits can then be ordered on our website at qsmbeefandlamb.co.uk for a small delivery charge.


S POS Hub


pring provides butchers with an ideal opportunity


to brighten up in-store promotions and tempt customers with a variety of appealing options. AHDB Beef & Lamb advises butchers to make the most of this by increasing marketing efforts.


This year, National Butchers Week highlights innovation as the key to success. Check out our website at qsmbeefandlamb.co.uk for a wide range of new product development (NPD) ideas.


A selection of AHDB Beef & Lamb’s promotional material is now available to order via the organisation’s online Point-of- Sale Hub. Inspiring items such as the new ‘Guide to Roasting and Carving’ booklet are available for butchers to order and hand out to customers.


National


Butchers’ Week Kick-starting spring is the highly anticipated National Butchers’ Week which celebrates everything that is great about independent retailers. AHDB Beef & Lamb is supporting the week and is advising butchers to embrace the celebrations by running their own promotions. Butchers are also being encouraged to join in on the social media buzz to galvanise industry involvement.


Registered users of the Point- of-Sale Hub can also create personalised posters and recipe cards through the system to promote special offers, such as those running over Easter.


Easter variety Easter is another big event in the Butcher’s calendar that provides a big opportunity for increased sales and innovation. In preparation, AHDB Beef & Lamb is advising butchers to offer a variety of lamb cuts for Easter to meet the anticipated annual increased demand.


The Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently inspected quality assurance for meat in the UK. The standards contain combined guarantees of food


safety, animal welfare, care for the environment and enhanced eating quality. Quality Standard Mark beef and lamb: assured from farm to point of purchase, providing total product integrity.


@qsm_beeflamb QSMBeefandLamb AHDB Beef & Lamb is the organisation for beef and lamb levy payers in England and is a division of the Agriculture & Horticulture Development Board (AHDB).


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New Cut Chart posters can be ordered anytime to help brighten up your shop.


To register to start using the online Point-of-Sale Hub, visit qsmbeefandlamb.co.uk today!


New Club in Town Have you registered to receive our new ‘Butchers Club’ e mailer? This provides you with regular tips on NPD, trends and profit opportunities. If not give our hotline a ring to find out more 0845 471 8787.


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