14 CRAFTBUTCHER l APRIL 2017


THIS YEAR’S HOT TIPS FOR SUMMER EATING


MIKE Richardson, AHDB Beef & Lamb’s independent retail sector manager, said: "Here in the UK we are barbecuing more than ever. Te average number of barbecues hosted by families each year has more than trebled over the last 10 years. Barbecuing is now seen as a form of cooking in its own right, as well as an enjoyable social occasion. Te rising


popularity presents a huge opportunity for butchers this summer. Te Steak Bar range


includes a number of quality, added value alternative steaks, such as the Flat Iron and the Tin Cut Centre Cut, as well as traditional steak cuts such as the Sirloin, rib eye and seam butchered rump. It provides butchers with a great selection of contemporary


BARBEQUE PROMOTION


and affordable cuts which will appeal to today's consumers. Te range is supported


by a host of merchandising materials for butchers to help drive sales. New materials will be


available to butchers who have registered with us this summer. Te first 800 will be available free of charge with further kits and materials available to order from our website for a small delivery charge at www. qsmbeefandlmab.co.uk/POS. A number of short recipe videos will also be available for you to download and play in the shop. Given the importance


Meat Magazine Half Page (A5) Ad:Layout 1 08/06/2016 16:32 Page 1


of whole carcase utilisation we have also developed the Gourmet burger range. Te Gourmet Burger range has been developed to add value to the mince and burger market. Customers are now wanting to see a range of different flavour profiles with their


meat – sweet chilli, BBQ, hot and spicy and hickory being amongst the favourites. Tis is another way to make the summer eating BBQ season more exciting. "As the popularity of


barbecuing continues to grow, so does the desire to try something new and innovative. We wanted to show butchers and their customers there a number of cuts out there, that aren’t typically associated with barbecuing, but work extremely well on the barbecue. We have produced a series of quick and clear videos which will help demonstrate this.” Te videos can be viewed on the website at www.qsmbeefandlamb. co.uk/library-videos For more information on


how to get the best out of the summer season call the hotline on 0845 491 8787, go to www.qsmbeefandlmab.co.uk or call Mike Richardson 0n 07790 173625. n


D980500 RS-150 Duo


D9008100 Rapid Steel Hyper Drill


TimeSaver Vacuum Cook in Bags Cooks up to 2200


order online at www.mcdonnells.ie Tel. +353 1 677 8123 McDonnells Ltd., 19-20 Blackhall St., Dublin 7


NEW


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20