SGA EVENT 2017


MARK FRANCIS STAR COMMERCIAL ACADEMY


The highlight of SGA Live for many of our guests. Mark Francis, Co-


Founder and Partner of Star Commercial Star Academy, spoke to our SGA Live audience about the colourful art of selling. Mark was at his


engaging best, as the theatre listened intently to him describe the


art of making a fast connection with anyone on first contact, whether by phone, social media, printed words or face-to- face. His session was a combination of interaction, humour and content of the highest quality as he explained how to adapt your approach depending on the characteristics of


individuals that you’re trying to develop a relationship with. Whether you or your


target is a “Red”, a “Blue”, a “Green” or a “Yellow,” Mark detailed the approach you could use to help you engage with your prospective target successfully. The buoyant and jovial


W: www.starcommercialacademy.com // E: info@starcommercialacademy.com


atmosphere that Mark created in the theatre was transported and continued into the networking lounge at the conclusion of his seminar, with all guests discussing which “colour” category they fell into and which engagement techniques they could use in their working environment.


“An ideal chance to gain an insight into different aspects of the industry and positive networking opportunities in a professional but relaxed atmosphere.”


APRIL 2017 // ISSUE 6 For more info on S.G.A. visit www.stephensandgeorge.co.uk


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