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A Google map of the Rocinha shantytown in Rio de Janeiro shows a dozen or so roads. In fact there are more than 3,000
n ADDRESSING THE WORLD
What3Words is revolutionising the delivery of aid and empowering disenfranchised people around the world, writes William Peakin. Chris Sheldrick, co-founder and chief executive, points out that around 75% of the world’s popula- tion has inadequate or non-existent addresses. They are unable to get deliveries or receive aid, and cannot exercise their rights as citizens. “Economists estimate that three billion people could join the middle class during the next 15 years. It would be the biggest and most dramatic decline in global poverty yet. However, three hurdles stand in their way: they are unconnected, unbanked and unaddressed. “Connectivity is obviously the
easiest problem to solve. Provid- ing access to financial services is a much bigger challenge, but we
added. It showed the exact posi- tions of all on-site assets, access points and ‘roads’ as they would be for the duration of the event. Te image was also placed on a bespoke website and used to coordinate responder teams.
ON-THE-GROUND staff use the What3Words app to specify and navigate to addresses. Although mobile coverage was patchy, and in high demand, the system has been built to work offline, and staff could follow a compass pointer to the desired three-word address. Tey were able to respond to incidents swiftly, identifying the exact location within seconds. What3Words is also being
adopted commercially, integrated into navigation and car-share apps, logistics systems, travel guides,
know it can be done. Which leaves us with arguably the biggest but also least-understood problem: the unaddressed. Four billion people around the world don’t have an address.”
Sheldrick visited Rocinha, a favela in Rio de Janeiro. A Google map of the shantytown shows a dozen or so roads; in fact there are more than 3,000. Carteiro Amigo, a local co-operative, is using What3Words for its postal service; a basic facility but one that is a prerequisite for economic growth.
“The applications are endless,” said Sheldrick, “securing property rights, optimising e-commerce logistics, arranging aid deliveries, tracking epidemics like Ebola, tack- ling natural disasters, and economic empowerment. They all need the boost of a global address system.”
property search sites and more. Te British Museum is using it
to record the position of archaeo- logical finds. In Scotland, there are obvious applications in tourism to pinpoint places of interest, and in events. It has also been adopted by think-
Where, a geographic information systems (GIS) company in Stirling. “What3Words presents a completely new approach to addressing,” says chief executive, Alan Moore.
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