CULTURE SCOTLAND AT THE LONDON DESIGN FESTIVAL
Ross Baynham and Pete Sunderland, design graduates of Glasgow Caledonian University
Watch
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12 | EVENTSBASE | AUTUMN 2016
Scotland’s contemporary creativity is on show to the world during September
BY WILLIAM PEAKIN A
t 39 Parnie Street in Glasgow, across the road from the Tron Teatre, a white-fronted shop with no name stands
out. In contrast with some of its garish neighbours, the minimalist aesthetic seems out of place, much like the notion of its core product; an analogue watch, that has been designed on the Clyde - not in La Chaux-de-Fonds, London or Paris. It tells the time and the date. In the era of Apple, starting a business based on this premise would seem
like a hard sell. But the watch is now, indeed, sold - in more than 80 countries. It was launched in 2014 by two
design graduates of Glasgow Cale- donian University, Ross Baynham, who studied graphic design, and Pete Sunderland (product design). Born out of a love of watches, but a dislike of certain aspects of those that already existed, their proposal perplexed some of their university mentors. But the pair went on to raise more than £90,000 on Kick- starter and founded their design studio, Instrmnt, to put the watch into production. “We didn’t think about the his-
torical aspect, that ‘nobody makes anything in Glasgow anymore’; we just wanted to design some- thing and settled on a watch,” said Baynham. “It was without thinking: ‘Wait a minute, nobody in Glasgow makes watches.’ We did originally think it would be great to actu- ally make it here, but after going through a million different options
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