FOREWORD
Just one more
thing F
or events and festivals planners, organisers and suppliers the day job is more than enough to keep busy (often into the night as well). Juggling multiple tasks,
supporting company growth and thinking about personal professional development is enough. It’s important to switch off. Which makes it difficult for industry leaders to ask for yet more commitment. In July, it is hoped that the terms of reference for
the fledgling Events and Festivals Industry Group (EFIG) will be agreed. It has four aims. To represent the views of the events and festivals sector in relation to the delivery of Tourism Scotland 2020 and Scotland the Perfect Stage. To influence the direction of Government, its agencies and industry around the issues and opportunities which significantly impact on the sector’s performance and Scotland’s competitive advantage. To encourage the sector to share and collaborate to build stronger capabilities and capacities across the industry, in line with the strategies. And, working with Tourism Scotland and Perfect Stage strategy groups, to support and contribute to the monitoring of the sector’s strategic activities against an agreed vision and targets.
Industry-led strategy groups have proved
successful in other areas of Scotland’s economy. But the events and festivals sector is only recently being recognised as a significant contributor to Scotland’s prosperity. And, so far, it has struggled to bring the disparate parts together, articulate a vision and sustain a voice. Te new group has attracted support from leaders across the events and festivals industry. But, its success will depend on the commitment of the wider events and festivals community, from the occasional volunteer through to chief executives. Everyone involved has a role to play, a contribution to make. It might seem a big ask to add another task to
the list, but ultimately involvement with the group, or even just feedback and ideas, will help galvanise the industry, give weight to its voice in important areas of policy and investment, and will make the day job that much more manageable, fulfilling and successful. So much so, it might even afford you a day off now and then. If you can, engage with the Events and Festivals Industry Group (see P36).
Will Peakin, Editor EVENTSBASE | SUMMER 2016 | 5
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44