“TICKX HOLDS A UNIQUE POSITIONING IN THE MARKET WHEREBY WE SIT ABOVE ALL THE TICKET SELLERS TO BECOME THE FIRST POINT OF CALL FOR EVENT-GOERS’
Steve Pearce, left, and Sam Coley have already secured investment from Ministry of Sound and are looking to raise £1m by the end of July
complex problems and putting them into a simple and easy to use solution,” adds Pearce. Te pair are now considering re-
locating (Pearce runs the marketing arm of the firm in Manchester) to CodeBase in Edinburgh to further develop the business, which has
already secured a £175,000 invest- ment (with entertainment company Ministry of Sound the lead investor) and around 22,000 users, predomi- nantly in the student community. Pearce says the “real value” lies
in how the technology works (the algorithm crunches vast amounts of
data and ranks events according to 25 different variables). But the service does not sell
tickets directly; instead it aggregates price information from the 20-plus leading ticket sellers, taking a small commission from each sale and helping users find deals on 50,000
music, theatre, festivals and sport- ing events. “TickX holds a unique position in
the market whereby we sit above all the ticket sellers to become the first point of call for event-goers to see what’s on, who’s selling tickets and who is the cheapest,” he adds.
ONE OF THEIR current mentors is former European Vice President of Ticketmaster, Tim Chambers, who has helped with introductions to ticket partners, and they are also working with events registration site Eventbrite. “Eventbrite are included within
our comparisons and we work with them to act as an additional marketing channel to support them in reaching a new audience and driving incremental business,” adds Pearce. “So our relationships predomi-
nately lie with our ticket partners themselves rather than individual promoters. “Promoters are however very
supportive of what we’re doing as we’re driving additional awareness for their events and helping them sell more tickets.”
Why Strathclyde for your conference?
Our £89m Technology & Innovation Centre offers flexible, state-of-the art conference and meeting facilities for up to 450 delegates. We’re right in the heart of Glasgow City Centre, with easy access to transport networks and the SECC.
www.strath.ac.uk/conferencingandevents t: 0141 553 4148 e:
conferenceglasgow@strath.ac.uk
EVENTSBASE | SUMMER 2016 | 39
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44