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AT THE HEART OF HIRE


CELEBRA TING SHO W 10...


Show 10 was a big deal for us. It represented the culmination of our exhibition journey with Passionate Hirers and Innovative Suppliers that started in the Ricoh Arena on Wednesday 12 July 2006, when we kicked off the Executive Hire Show to a packed audience, eager to embrace our fresh approach to organising our industry’s annual event.


In that first Show, which opened on the last day of January 2007, we attracted 107 exhibitors. In Celebrating Show 10, we had 183 - 52 of which were new or returning exhibitors. Over the course of these first ten Shows, we attracted 1,328 exhibitors, and we thank each one for their fantastic support. Incredibly, 27 exhibitors have exhibited at each and every Show. Equally, we would like to thank 17,553 hirers who have visited the first ten Shows. Again, many hirers have attended each and every Show. By working together


from the outset, we have established Executive Hire Show as a benchmark exhibition that we should all be immensely proud of.


Innovation has been the key to the Show’s continued success. From Day One, we were well aware that providing practical solutions in response to Health & Safety legislation has provided a great opportunity for our hire industry. Seizing the Health & Safety initiative, the Show has hosted a Safety Zone, Green Zone, New Product Zone, Energy Zone, Innovation Zones and, since 2013, the Innovation Trail.


Based on what we all saw at the Show - and is featured on our ‘Impressive level of innovation’ Show Review pages commencing on page 39 and running throughout the rest of this issue - there were more product launches in Show 10 than at any previous Show.


...PLANNING SHOWS 11, 12 & 13


Such is the confidence that the support of tens of thousands of Passionate Hirers and well over a thousand Innovative Suppliers has given us, we have now announced the dates, not just of next year’s Show, but the 2018 and 2019 Shows as well.


A key moment at Show 10 was the commitment of the Ricoh Arena MD Andy Gibb, in front of 500 guests at the Show Party, to complete the internal link within the Arena, directly from the Main Hall to our new Hire Show Hall in time for next year’s Show. The Ricoh ticked all the boxes at the outset in 2007, and still does today. In particular, since Wasps Rugby Club bought the venue in late 2014, it has been buzzing!


80% of all exhibitors completed and returned our post-Show Questionnaire. This fact alone clearly demonstrates how important our industry’s Show is to you, as well as us. To the 20% of exhibitors that did not find the time to respond, as we go forward, it is now more difficult for us to assess your requirements. Exhibitors’ responses have provided useful feedback as we consider various options regarding future Shows, including a


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significant overhaul of the Main Hall to refresh the exhibition. We are starting to consider how we can best accommodate the many upgrade requests from exhibitors in order to keep our industry’s exhibition as fresh and dynamic as possible, and to meet hire visitors’ expectations, as was expressed in their respective Questionnaire responses.


In order to shape this future development, it may well be that a number of exhibitors will be required to move to our Hire Show Hall in order to achieve this major objective. We are confident this Hall will prove more successful - simply by being more accessible - than this year’s Top Tier, judging from both exhibitor and visitor feedback. It represents a new space for our Show to grow into, which we can shape and develop over the next three years. We expect to sit down with the Ricoh Arena management team after Easter to get things moving for next year’s Show. We’ll update you as soon as sensibly possible with all the on-going developments.


In the meantime, we would like to thank each and every Passionate Hirer and Innovative Supplier for your fantastic support.


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