In Focus Risk
Some organisations deliver it through
It has taken us more than 18 months of painstaking planning to get our people off the telephones and out of their vans for these sessions, but we have already made over 20,000 of our people dementia friends
Dementia Friends The work we have done to make people dementia friends is probably the part that has had the biggest impact of all. ‘Dementia Friends’ is a learning package which teaches people what dementia is (and is not) and gives them some simple tools to help make the lives of people with dementia better.
mass communication techniques (showing videos on plasma screens, for example) but we decided to do it through highly interactive small-group sessions led by team leaders, who were trained for the task by our network of champions. It has taken us more than 18 months of
painstaking planning to get our people off the telephones and out of their vans for these sessions, but we have already made over 20,000 of our people dementia friends, and are on course to hit 25,000 by the end of the year, out of a global workforce of 35,000. Alongside that, we have also run focus
groups with customers with dementia to understand what policies and practices we need to improve to make their lives easier. For example, they told us our power-of- attorney schemes needed work, so we asked the government’s Office of the Public Guardian to advise us.
As a result, we now have far better
processes in place. And on the community front we are working with local Dementia Action Alliances in an increasing number of our sites, hosting meetings, talking about dementia to scout groups and schools, and even opening our offices up for drop-in sessions for people with dementia and also their families.
Moving ahead As a result of our work, we have been asked by the prime minister’s challenge group to lead a task force which is writing guidance on being a dementia-friendly business for the whole of the utility sector, including water and telecoms. It has been an incredible experience –
and one that we achieved at little or no cost to the business. Do get in touch if you would like to learn more about our journey. CCR
The Revolution is coming. December 2017
www.CCRMagazine.co.uk 39
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