BETCONSTRUCT
provide six sports with Counter sport contests. We bring the industry a unique social platform allowing players to interact, challenge each other, share and comment while we analyse this data to personalize the platform per every user. We sought to create a product with a large social component that will be fun to play. Our Fantasy Sports product offers this key component of social interaction.
have you noticed in recent times? Players want entertainment. That is something that
will never change. What changed is how they want their entertainment delivered. Content is king but comfort of being able to enjoy this content anywhere and through any channel is no less of royalty. Players expect and make their choice of an operator based on the variety of content but don’t necessarily make use of it. Their attention span is shorter. Whether it is customer service, length of the game, sign-up process or anything else – they want things faster and as simple and less cumbersome as possible.
How often do you have to review the direction
the company is taking and alter it based upon player trends? We typically don’t follow trends as they are often
overhyped. It takes time for something to be labelled as a trend and by the time it happens we would normally be one of the initiators or part of that development anyway. For example, we covered eSports and our Fantasy Sports product was in the making long before they became the much discussed subjects at the trade conferences. We are very flexible but changing direction because of some temporary drift, regardless how powerful it seems, is not part of our culture.
Is Live Casino still a key sector for you? BC: Live Casino is simply the most dynamic, fastest
growing and customer-engaging gaming vertical with no signs of slowing down. It combines the thrill of the real gaming floor with the convenience of play- anywhere games on desktop, tablet and mobile. Since the product was released in 2013, the number of operators has reached 120 unique partners. According to H2 Gambling Capital, the segment
“live,” as part of the European online casino market, now exceeds 25 percent – and keeps growing. Very similar situation is in the Asian and other markets. Thus, we definitely see Live Casino product as maturing and with excellent perspectives for the future.
Do you have an interest in the fantasy betting
market? BC: We diversify our approach for fantasy sports:
what will work for the American market may prove unpopular in Europe. With soccer and eSports more popular in Europe than NFL in the US market, we
Do you think financial trading will ever be as appealing to the general public as betting on sports is? BC: Financial worlds have always been an intrinsically complicated matter for a layman. Financial trading allowed those who are not specialists to participate in this sphere on the terms that are understood by most people who have betting experience. However, we don’t believe that as popular as this vertical will become, it will have the same appeal as betting on sports does.
As BetConstruct offers so many different
services and products, how hard is it to keep all aspects of your portfolio at 100%? BC: It is not a simple task but it is fun. It is like
raising a big family where every child requires and receives consistent and specific attention. Just like with children, we continuously work on improving what has been achieved with each product and service and discovering new ways to make them more useful to the outside world. What we learn from one product we use in the process of upbringing and maintenance of the rest of them.
What have been the key points of focus for
BetConstruct over the last 12 months? BC: Key points of focus for any period of time are offering our partners and their players extraordinary experience and never disappointing them. Also, growing the company while keeping in mind that the growth is not defined solely by growing profits. It is also defined by the growth of employees as specialists, as innovators, and as ethical business people.
In the last 12 months we have expanded our
partner base along with our sales and service centres. We also continued migration to our powerful Spring platform. A lot of attention has been paid to strengthening our casino products through our own and third-party content. To support our partners’ marketing efforts, we put more power into auxiliary products such as our gaming CRM system.
What will be the key point of focus for the next 12 months?
BC: One of the most exciting developments coming up is the release of the Spring’s core as open source. This is an unprecedented step and will take a lot of effort to do it right. Along with this, we are focused on strengthening our award-winning customer services with the opening of the European contact centre.
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