Q&A
Q&A: Getting to know… BetConstruct
We wanted to know more about BetConstruct so we asked them some questions… and they answered. That’s why we call it a Q&A. Enjoy.
W
hen was BetConstruct founded, and what was the aim of the company from day one? BC: BetConstruct came into existence some 13
years ago. A small betting operation was looking to upgrade its technology and was snubbed by large suppliers, so its owners had no choice but to create everything themselves. This small betting shop spawned what became a leading supplier of advanced gaming technology with a great number of partners, employees and eleven sales and service offices around the world.
The initial goal, which has not changed, was to
create and provide technology and services that would allow our operators to outcompete market leaders anywhere. Because of our history we don’t want a marketplace dominated by a few oversized operators and providers. We think that every company should have equal access to the tools and support they need to achieve the growth and success they aim for. We supply start- ups and market leaders alike with the most advanced products without overpricing them. Probably we are the only company in our industry that publishes its prices and does not require its partners to pay minimum monthly revenue share unless it is mandated by a third-party content provider. Time has shown that our offerings - in combination with the efforts of our partners - bring success and profitability.
Who are the key personnel behind BetConstuct? BC: The company was founded by two brothers:
Vahe Badalyan, a dentist, and Vigen Badalyan, an economist. Besides gaming, they have also achieved success in hospitality and banking businesses. Since 2015 the company’s CEO is Vahe Baloulian. In the 1990s, Vahe started a niche online retailer which has become recognized for its outstanding customer service. This led to Casino-on-Net (now 888) asking him to help with their customer facing operations in Antigua. The following 17 years saw Vahe Baloulian becoming 888’s Director of Gaming, turning a struggling Canadian poker network around, creating and running an award-winning gaming sales and marketing organization, and engaging as an executive gaming consultant with a few companies, including BetConstruct. For over four years Harutyun Hambardzumyan has been the Vice-Chairman of BetConstruct. He made a journey from a call centre agent to his current position during these 13 years. The company’s COO is Sergey Harutyunyan, a former banker and technocrat, who prior to joining BetConstruct successfully led the Badalyan brothers’ largest hospitality project.
How has your focus changed over the last few years? BC: BetConstruct has always been known for its
powerful Sportsbook technology. Over the last two years we have developed and launched the Spring platform, which has been extremely well-received by our partners. We have expanded our Live Dealer Casino, which will move into new purpose-built studios by the end of this year. Our RNG Casino portfolio has been growing exponentially owing to our expanding proprietary content and thousands of third–party games by small and large studios and suppliers. These developments, combined with addition of skill games, fantasy sports, virtual betting, financial betting and many other verticals developed in-house and licensed from others, turned BetConstruct into an all-encompassing provider of technology and services.
What key changes in people’s playing habits 44 AUGUST 2016
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