industry news
cycling and triathlon apparel sponsor of pro triathetes Trevor and Heather Wurtele for the the 2016 season. “We are excited to team up with Trevor and
Garneauannounces sponsorship of Team Wurtele M
anufacturer Garneau has announced it will be the helmet, cycling shoe, and
Heather. The couple are both exceptional athletes, but also highly regarded ambassadors in the triathlon community,” said Eric Sakalowsky, Garneau’s global marketing director. “Our sponsorship clearly underlines our commitment to leadership in
triathlon as well as a new focus to connect with consumers in a more relevant way.” Trevor and Heather Wurtele have an impressive list of titles among them. Trevor is both an Ironman and Ironman 70.3 Champion. Heather has six Ironman titles and eleven Ironman 70.3 titles and was selected as the Canadian Long Course Triathlete of the Year for four years. “We are thrilled to be officially partnering with
Garneau! They are a company focused on performance and committed to the sport of triathlon
New Balance signs Vicky Holland to triathlete team A
thletic leader New Balance has announced the signing of their latest Team New Balance triathlete, Vicky Holland of the UK. As one of the most
consistently successful of the country’s triathletes representing Great Britain, Holland competed at the 2012 Olympics in London and recently qualified for the 2016 Olympic Games in Rio, along with Stanford. “It is a great honour to join New Balance’s elite team of athletes,” said Holland. “New Balance has an outstanding reputation as an innovative performance athletics brand and I look forward to representing their brand at world-class events and contributing to their footwear and apparel development.” Peter Riley, New Balance’s sports marketing manager in the UK said: “We are
extremely proud to have Vicky join our top-ranked Team New Balance triathlete roster. Vicky is universally recognised as one of Great Britain’s foremost elite athletes and is well-respected in the highly competitive world of women’s triathlon.” Holland recently demonstrated her world class standing by winning the 2015
ITU World Triathlon in Edmonton; the 2015 ITU World Triathlon in Cape Town; the 2014 World Triathlon Relay in Hamburg; and the 2014 Commonwealth Games Mixed Relay in Glasgow.
- in addition to a long history of making awesome cycling gear. We couldn't ask for more from the technical quality and range in helmets, shoes, race kit, and cycling apparel. We're really happy to have such well designed and comfortable training and racing gear for the upcoming season, ” said Trevor.
Iron Gymappoints distributor for UK&I H
ome fitness equipment brand Iron Gym (owned by Finnish-
based Provio) has appointed Belfast-based Fix A Gym as distributor with exclusive responsibility for the United Kingdom and Republic of Ireland markets. Fitness equipment wholesaler and
distributor for the UK and Ireland Fix A Gym has industry leading logistics capability and an extensive service and repairs operation. Managing director Richard Wallace said: “We have a great deal of experience in the market and can see the great potential of Iron Gym products. We are committed to growing the Iron Gym brand and will be actively looking for long term retail partners.”
Richard Wallace will work closely alongside Iron Gym sales manager Priit Pettai who commented: “We are very impressed with Richard’s proactive approach and intuitive feel for the great potential of the Iron Gym brand nationally and internationally. We are confident that this partnership will help us achieve our ambitious growth targets.” Iron Gym will be launching 17 new
products for the home training market during Spring/Summer 2016 and a further 26 in Autumn/Winter 2016. It aims to create a more complete offering for the home training market and build on the success of its established ‘gym in a box’ product lines, including the legendary Iron Gym Original and Iron Gym Xtreme.
Kelly Holmes global ambassador for Garmin D
ouble Olympic champion and celebrated middle distance runner Dame Kelly
Holmes has become the latest ambassador for global GPS technology brand Garmin. The twelve month partnership will see Holmes front the global brand campaign, ‘Beat Yesterday’ which focuses on inspiring consumers to constantly strive for improvement. Holmes will share personal experiences demonstrating how she has overcome challenges and effectively ‘Beat Yesterday’ to help bring the campaign to life. “Garmin is a brand I have trusted since I
started using technology to track my performance,” said Holmes. “I love to monitor
and challenge myself, whether I am training, competing or just having fun, and I am excited to partner with Garmin to share my passion with others and inspire them to constantly challenge themselves to improve and stay active.” Richard Daish, senior marketing executive for
Fitness at Garmin said: “We’re very excited to work with someone who shares our passion for fitness. Dame Kelly Holmes currently runs with a Forerunner 630 but has used Garmin technology for several years and we are very proud that she has chosen to work with us. Her recent transition from a middle distance runner to a marathon runner is quite remarkable and we look forward to an exciting year ahead.”
4 |
SGB-SPORTS.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36