ASICS


ASICS fuzeX collection is inspiring a new generation of runners ASICS fuzeX c


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s the running market continues to thrive globally a new generation has begun to redefine what running means to them. True sport performance brand ASICS has always


understood the needs of runners and to meet the challenge set by the new generation, who want their products to be versatile, stylish and comfortable, ASICS has created fuzeX, a brand new range of footwear and apparel. The new collection dropped in February with the appearance of


two brand new shoes and apparel full of vibrant graphic prints and bold colours to capture the imagination of young runners. The versatility of the range with lightweight fabrics, new fuzeGEL midsole material and stylish silhouettes allows runners to take to the streets for a 10k or hit the treadmill whilst perfectly combining performance and style. ASICS has looked to use fuzeX’s combination of performance and


style to suit the needs of a youthful and dynamic demographic. Representing nearly 25% of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part of a wide range of sports activities.


18 | SGB-SPORTS.COM


fuzeX


New generation


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