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News Eu’Vend & coffeena 201 7


Eu’Vend & coffeena 2017 is being postponed by one week


The new date is from 27 to 29 April 2017, with the show taking place in hall 9 of the Cologne exhibition centre, Koelnmesse.


Koelnmesse and the German vending association (Bundesverband der Deutschen Vending-


Automatenwirtschaft, or BDV) have reached an agreement on this matter.


event for the vending sector


r. This postponement of the date is necessary due to the most recent developments in and around the ‘hotspot’ of Cologne in order to ensure optimal basic conditions for a successful trade fair r.. The recruitment and execution of several major events in Cologne and the


region over a short period of time, including the hosting of the World Championship of Ice Hockey, have resulted in overlaps that also affect occupancy and prices of accommodations. Postponement of Eu´Vend & coffeena 2017 to the new April date will relieve the hotel situation and ensure branch participants the accustomed selection of accommodations options in all categories and price classes.


186 companies from 25 countries presented themselves to more than 5,000 trade visitors from 59 countries at Eu’Vend & coffeena 2015. The share of foreign trade visitors was around 40 percent. In addition to the internationality, also convincing was the visitor quality: the independent visitor survey showed that 88%of the trade visitors were involved in purchasing decisions .


£1.5m consumer campaign for new Kettle Bitttle Bites


Throughout May and June, Kettle Foods is supporting the Kettle Bites range with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking. To raise awareness and prompt trial a wide ranging consumer campaign is running that includes print, poster and digital advertising, bus wraps, extensive product sampling and national social media and PR activity.


Aimed at consumers during the pre-summer holiday diet season, print advertising is appearing in London titles, women’s weeklies and monthly magazines, and on poster sites at London stations. Digital display advertising is also targeting consumers throughout the day, when they are browsing the web. Kettle Bites are baked wholegrain and lentil snacks with less than 100 calories per bag and 50%less fat than standard crisps.


Andrew Slamin, Kettle Foods marketing direct ror,, says: “Kettle Chips is recognised as the original premium crisp brand which created the sharing category almost 30 years ago. In addition to our core range, we believe that there is a new opportunity towards healthier eating where consumers are looking for snacks that deliver great taste, but for specific occasions want products that are lighter than traditional fried crisps. Kettle Bites is perfect for these more everyday snacking oc casions.”


Burts Chips Burts Chips takes on ‘ultimate crisp sandwich’ challenge


Burts Chips is partnering with TV chef Dean Edwards to help shoppers create the ultimate crisp sandwich this summer using Burts’ core range of premium flavours. The campaign, which runs from June to September, encourages consumers to make the best choices in put in their sandwiches.


life – whether about their friend r, is in the spirit of Burts’ ‘Do it


create eight different sandwich combinations as Burts’ brand ambassador, than 2m Twitter,


Dean, the resident chef on ITV morning show Lorraine and like Burts, born and bred in the South West, will r, using flavours from the range.


Over the course of seven weeks, two recipes will be pitted against each other each week to reach more r, Facebook and Instagram fans who will be asked to vote via a simple like, comment, retweet or tag. Simon Knight, sales & marketing director at Burts Chips, said: “With the wide reach of this campaign to engage around 2m social media followers, we’r e expecting it to create quite a bu zz and lots of debate around exactly what makes the ultimate crisp sandwich. I’d encourage retailers and foodservice operators to get in on the act, via their own social media channels and by recreating Dean’s recipes as feature menu items – and of course by stocking the key flavours in the Burts’ range.”


Alongside the ultimate crisp sandwich social media competition, Dean will also be blogging about his involvement with Burts, offering top tips on how shoppers can build their own ultimate crisp sandwich, plus taking part in PR and social media via Twitter and Instagram .


6


s, family, work – or what they Right’ philosophy that


IIn Brief… n Brief …


Nestlé announces a research and innovation partnership with Imperial Collage London, aiming to explore metabolic health and nutrition.


The Coca-Cola Company


unveils restructuring plans and new appointments for its


international operating groups and business units, to better units


align its operating against


its bottling footprint.


UK's advertising watchdog launches


a drinks


through media,


full to public


consultation on advertising soft


children non-broadcast


including limiting


looking into issues prohibiting


or advertising high-


sugar products to childre n either under 12 or under 16.


In the UK, soft drink company Freedrinks


launches


integrated campaign for Zeo


Wise’,


brand, to


called help


an its


‘Sweet consumers


better understand the facts of sugar intake,


in order to


make more savvy decisions when it comes to sugar.


r. In the UK, Coca-Cola


Enterprises introduces a new sports cap packaging format for


Glacéau smartwater.


its bottled water brand r.


global


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