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News AVEX 2017: Here W e Go ! Jonathan Hart, Chief


Executive of the Automatic Vending Association (AVA), unveils plans for the UK’s next big international


vending event, AVEX 2017.


The dates are in the diary and the venue is booked – preparations for AVEX 2017 have begun! As we announced last month, on Tuesday 12 and Wednesday 13 September 2017 the most important UK event in the 2017 vending calendar will return to the NEC in Birmingham. The NEC’s Central England location makes an ideal location for our industry, which is based all over the UK. As one of the UK’s leading events venues, its facilities are second to none too, so we are very excited that we’ve secured it as the home of AVEX 2017.


‘Consu Global


Research offers insight into food to go packaging specialist Huhtamaki has continued its


mer Insights’ series with the co mmissioning o f


independent consumer research into food to go consumption within the UK. According to the research, almost three quarters of consumers (73%) buy food to go at 10%of consumers buy food to go at le consumers buy food to go to takeaway


; and this ‘on the move’ ast once a day. 70%of least once a week and


nature of food to go is reflected in the research – over half of consumers (55%) buy food to go which is served in packaging fitted with a lid.


Unsurprisingly, consumers are most likely to buy food to go from their preferred outlet because of its convenience (55%). Work is an important factor influenc ing food to go. Over hal f of consumers (59%) buy food to go du and over half (56%) eat food to go on


the move or during their ring the working week,


commute. Nearly half of consumers (43%) who eat food to go during their commute eat breakfast; and 65%of consumers buy their lunch during their daily commute.


Identified in the food to go research is a high environmental awareness by consumers. 68%of consumers want to know about the ‘green’/environmental credentials of the packaging used to serve food to go; and of these, 82%want to know if the packaging is recyclable. 70%of consumers think that the ‘green’/environmental credentials of the packaging should be communicated on pack. Three quarters of consumers (75%) buy food to go which is served in branded packaging, with hot food to go choices most likely to be served in branded disposable s (52%).


KitKatKitKat QR code launched by Google and Nestlé Nestlé has partnered Google to create a KitKat QR code on the


Following the success of AVEX 2015, which had around 2,000 visitors, we’re really looking forward to making AVEX 2017 bigger and better than ever and we are working hard to ensure that next year marks an exciting new chapter for the industry’s showcase event for buying, selling, learning and networking. There are several exciting new initiatives in the pipeline and we’ll also be expanding our exhibitor offering so watch this space for more information on what to expect next year.


r.


Stands will be available for AVA members to purchase from the official AVEX Ballot on Thursday 29th September 2016 at the AVA’s Annual General Meeting (AGM) in the Piazza Suite at the NEC in Birmingham. Non- members will be able to purchase stands after the ballot.


We’ll be issuing further updates on our plans for AVEX 2017 over the coming months and we very much hope to see you at the event!


To contact the Automatic Vending Association, please call or email Rosie Mills on


To


rosie.mills@ava-vending.co.uk or call 01494 568963


packaging of the chocolate bar, improve the break of consumers.


r, which will link to YouTube videos to


When the KitKat QR code is scanned through the use of a smartphone that has any free barcode scanner app installed, the mobile device user is automatically directed to be able to access one 74 different YouTube videos. This digitally enhanced


of a total of 74


packaging is a direct reflection of the important role that this type of mobile content plays in the break time enjoyed by many consumers.


Other KitKat QR code packaging label s use the barcodes to provide consumers with nutr Accord


ing to Andrew McIver, itional information.


r, managing director of Nestlé


Confectionery, Nestlé UK & Ireland, “In 2016, consume


rs are heading towards with we recognize where


the usage of Google.” Google UK managing director of branding and consumer markets, David Black, added that the KitKat QR code is a perfect fit between YouTube and the confectionery brand, as it helps “fill their break even better so if they’re eating a KitKat they can also go onto YouTube and watch the latest viral videos.”


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