Venditalia enditalia


An evolving show for an evolving market V


Arguably the world’s most important vending show, Venditalia 2016 took place from the 4-7 May at Fieromilanocity, just outside the city of Milan Accenture, said: "The entry of non-traditional actors in recent years


ending exhibitors from all over the world showcased their latest products, services and technology at the tenth edition of international exhibition Venditalia. Organised by Venditalia Services and promoted by Trust, the technological advances and investment evident throughout the show demonstrated the inevitable move of the automatic retail industry towards a better and more functional interaction between machine and consumer.


r. THE NUMBERS


An incredible 22,000 visitors were registered by Venditalia’s organisers this year This was an increase of 10%compared to 2014, clearly reflecting the upturn in the prospects of the automatic retail r. The 2016


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trade, and the continued success of the coffee-to-go sector. edition of Venditalia also marked a larger number of foreign visitors; 26%were from outside Italy, an increase of 16%. With


representatives from 101 different countries, Venditalia is clearly increasing its international influence and reach.


The greater visitor numbers this year probably reflected the greater number of exhibitors and the growth of the show itself. 270 exhibitors showcased their top products and services this year at Venditalia (an increase of 20%compared to last year), occupying a total area of almost 14,000 square meters. With nineteen product categories represented and 52 product previews presented, visitors had an action-packed and dynamic four days. “Venditalia closes this year with a result of which satisfied," commented Ernesto Pylons, president of


Venditalia. "It we are very


really demonstrates a worldwide event: 101 different nationalities came together at the fair to discuss the most important changes and innovations in vending. But it is not just the numbers which make Venditalia the most important event in the international vending industry. Equally


important is, in fact, the content and quality of the exhibition. For this our thanks, once again, to our exhibitors. To all of them and to our visitors we will see you in 2018.”


Commenting on industry data on the


automatic market prepared by Accenture for Trust in 2015, Paul Andrigo, senior manager at


3 0 Visitors


factors. " assortme ever grea


is changing the competitive landscape of the [vending] industry. An ter attention to the final consumer, nts dedicated to the rental type


are becoming distinctive r, the digitization and


THE EXHIBITORS


Exhibitors ranging from independents to international corporations not only showcased their latest products, pushing the industry forward. Mobile and


touch screen technologies but also shared ideas for


were prevalent, for example, and some machines offered the provision of free WiFi in public locations available from vending machines, machines that become WiFi hotspots, and dedicated apps for vending. Sustainability and eco-friendly business was also a hot topic – encompassing reverse vending; sustainability and social inclusion projects, and ways to promote healthier diets featuring gluten-free, lactose-free, trans fat-free, sugar-free, organic and vegan products.


Payments provider SUZOHAPP’s European vending team was out in strength at Venditalia. Carles Aleixandre, executive vp & general manager commented: “This was the most exciting and busy Venditalia to date for us. Operators appreciate that our focus is t o help them improve their operations. Today it is not just about checking and accepting cash and offering cashless solutions. The industry revolves around the management of cash – with detailed online information to support the accounts and maintenance departments of our customers. All in all, the feedback from visitors to our stand was excellent. We will continue to innovate and ensure that the level of vertical integration increases alongside the benefits of working with SUZOHAPP.”


NUMBERS BREAKDOWN Exhibitors


20,000 operators


26%new visitors 23%non-Italian 77%Italian


79%Italian 21%non-Italian


s c s


For N&W, Venditalia was the perfect occasion o present Hi!, its new cashless paymen t ystem that reads MiZip keys, tags and other ards, designed to gather information and ales statistics that are vital to operators.


Venditalia will return in 2018. Visit www.venditalia.com for more information .


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