Vending Cup
ending Cups
Vending cup update
The global foodservice disposables market is experiencing rapid growth, linked to growing demand for online food ordering and home delivery services, according to a recent report published by Persistence Market Research
he disposables market is estimated to expand at a CAGR of 5.1% in the six years from 2015 to 2021, to a total of US$ 27,187 million by 2021, up from US$ 19,200 million in 2014. Busy lifestyles and a low consumer inclination towards preparing food at home have acted as a major driver for the foodservice disposables market – and vending provides a link between the still growing demand for high quality hot beverages, and the convenience of self- service. The plastics segment currently dominates the market for disposables, reports Persistence Market Research, and is projected to maintain its dominance through 2021. “A major factor for the popularity of plastics is its ability to hold high as well as low- temperature food and beverages without hampering food quality.” A further advantage of plastic is its lower price point. Plastic cups are significantly cheaper to manufacture than their paper
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counterpoints, and this value is passed on to the operator and on to r. Although plastic is not ideal for operators competing
the end user.
directly with high street coffee chains, it is a good option for machines which cater to a captive user base who appreciate a lower price point – for example, offices, factories, work canteens and schools and colleges.
A QUALITY CUP FOR A QUALITY BEVERAGE
For vending operators aiming to directly compete with high street coffee chains like Costa and Nero, paper cups are arguably the best way to go. The popularity of Costa Express self-service coffee towers in leisure centres, garage forecourts, service statio ns and corner shops shows the possibilities of the business model, and the sophisticated, attractive vending towers manufactured today are more than a match in style and functionality. The majority of the coffee-to-go sector has, in recent years, been leaning towards paper cups rather than plastic due to their association with high-quality coffee. A further advantage is the possibilities the y offer for high-
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resolution branding and aesthetics. The large printable surface of a paper cup is ideal for creating what is essentially a mobile advertisement, carried around by the consumer.
r,, r. For operators using
their own branding, this raises their brand’s profile in consumer consciou sness, and for those using the branding of an existing hig h quality beverage supplier it increases awareness of the association and improves consumer expectations of vended coffee. Caffé Culture’s ‘Cafecomony’ survey for 2016 reported that business owners in the sector need most help with marketing and advertising – and paper cups can be a no-brainer business promotion.
SUSTAINABLE SOURCES
Sustainable manufacturing and recyclabil concern for consumers around the use of
disposables, and one that ity are increasingly a key
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