television
He continues: “The growing trend for more UHD content comes at a time when many of us are opting to watch the latest blockbusters from the comfort of our own home, rather than the cinema. Of those polled, 39% identified a top-of-the-range TV as the most important piece of tech for the ultimate film viewing experience. “With such importance placed on the home cinema, the introduction of other technologies that enhance the naturalness of picture quality will also become more important. Combining resolution and detail with colour and brightness is the next natural step for next generation picture quality and HDR. Additionally LG has recently introduced its 2017 line-up of OLED TVs, which have Dolby Atmos integrated to give viewers a home- cinema like experience, straight out of the box.”
We expect the demand
for 4K and OLED to continue to grow
Matt believes that end users are also
increasingly aware of the design credentials of their TVs. “Consumers are increasingly seeking TVs with larger screens and smaller chassis,” he says. “Our recently announced A1 OLED TV features an ultra slim design with a sleek rear design and clean cable management for table top mount. As well as its slender build, the A1 BRAVIA OLED portrays excellent picture quality and perfect sound synchronisation thanks to its unique Acoustic Surface technology.”
He adds: “4K is also a leading motivator
for consumers looking to invest. Our award winning ZD9 BRAVIA portrays amazing 4K capabilities and demonstrates perfect picture quality, thanks to its X1 Processor and Backlight Master Drive technology that uncovers previously hidden details making scenes more realistic. “Also announced at CES, and available in 65in and 55in, the new XE93 supports Dolby Vision. The XE93 features a front-facing three- way speaker system with dynamic, immersive sound and its cinematic S-Force Front Surround naturally emulates three-dimensional sound fields enabling rich, high-fidelity audio across a wider listening area. “Picture and design are also contributors
for consumers wanting to upgrade. The introduction of new technology such as 4K, Android and HDR has helped add value in this sector by offering consumers exciting new AV experiences.”
While consumers as individuals will focus
on picture quality, features, screen size or price as their primary buying parameters, Rob adds that most consumers will want the best of each that they can afford. “It’s really a combination of all four areas,” he
says. “LG prides itself on the award-winning webOS smart TV platform which boasts an unrivalled amount of content and features; the
latest edition of it – webOS 3.5 – has made on- demand content and smart functionality more accessible to users than ever before. Knowing that your new TV is easy to navigate and that you can start watching at the push of a button certainly makes the decision to upgrade a lot easier for customers. “The growth of HDR and 4K content has enabled peak picture quality, and LG’s displays are designed to show these new standards of content in the best light possible. Insight has shown that consumers are however moving towards larger screen sizes, with the proportion of 60in having grown by 4%.”
On the shop floor With acronyms aplenty in the TV market, trained retailers who can explain the latest technologies to consumers, and demonstrate the benefits effectively, are a must. Matt comments: “As technology is constantly advancing, we work closely with our retailer partners to ensure our key product messages are communicated effectively to consumers, in order for them to fully understand the benefits of each of our models, in particular 4K HDR technology and advanced picture and sound quality.” He adds: “With the recent CES announcements of our BRAVIA OLED A1 Series, it is a priority for us to make sure retailers provide useful and insightful demos of the product in order for consumers to fully understand the benefits of OLED and the A1’s unique sound system such as Acoustic Surface technology. “Retailers are provided with effective and
engaging in store demonstrations, allowing them to capture the full essences of a 4K HDR viewing experience. Having demo-ready TVs displaying features such as 4K HDR content could improve sales, to create an exciting experience to inspire viewers to differentiate between picture quality of a conventional LCD TV compared to an OLED TV. We continue to provide retailers with the tools to demonstrate effectively in store, by incorporating eye- catching video content and explaining the product feature benefits thoroughly.” Rob agrees that good training is important
to make the most of opportunities on the shop floor. “In order for retailers to improve sales, it is
key to highlight the various features through in-store demonstrations by knowledgeable retail staff,” he says. “The LG Lounge, launched in 2013,
Improvements in High Dynamic Range, from manufacturers including Samsung, allow for brighter and more vibrant pictures
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www.innovativeelectricalretailing.co.uk
has taken the training of staff beyond conventional means with the development of a training app that is accessible to all employees via a smartphone or tablet. It grants the user access to a whole library of training modules, specific product information and the chance to win prizes by answering quiz questions on what has been
April 2017
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