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Tools Addressing the issue of restricted access, the


MightyRod PRO cable rod range, also features the super-flexible 1m SPIRA-FLEX rod, perfect for accessing tight corners, bends or obstacles. Manufactured from an advanced Polyethylene terephthalate (PET) material with a helical profile, the SPIRA-FLEX rod reduces friction as it rides across surfaces, making the act of pulling and pushing a run of rods far easier, particularly in conduits or trunking where there is cabling already in situ.


Time is money Time and resource are two highly precious commodities for electrical tradesmen, and product selections need to reflect this and genuinely make a difference on the job, in order to secure repeat custom. Carl Kammerling is constantly monitoring and assessing the needs of the industry in order to develop new tools for professional use. The company works closely with a dedicated group of professional electricians to understand better how they work and what they need from a product. Carl Kammerling uses feedback from its


regular research group sessions with electricians to develop high quality products that make the user’s life easier, whether that be by improving productivity or by understanding how tools are used in real life and developing products fit for purpose. An example of this is the new C.K Magma Test Equipment Case which allows electricians to carry diagnostic testing equipment and a selection of essential tools in one handy case. Historically, storage and transportation cases


Here and below, the MightyRod PRO in use.


for test meters did not accommodate the additional toolkit also necessary for technicians to carry out diagnostic and final certification testing. Until now, there has been no universal solution on the market for storing and transporting both test meters and toolkits. After conducting extensive research into how electricians store and transport test equipment, Carl Kammerling noticed this gap in the market, developing the C.K Magma Test Equipment Case as a convenient solution to the problem. The new product is the first of its kind to feature made-to-measure storage for both a test meter and toolkit, removing the inconvenience of having to transport them separately and reducing the amount of time spent on a job.


The case also offers a more lightweight


alternative to carrying equipment compared to the heavier plastic cases often provided by the equipment manufacturers. As time is money for tradesmen, having the necessary tools immediately to hand for common jobs, such as diagnostic tests, would save time, effort and money, resulting in increased customer satisfaction. Whether changes in product design are


sizeable or subtle, the current trend for ‘feature rich’ products that address increased productivity, quality of job, ease of use or extending the life of the product should always be the mainstay of a wholesaler’s product offering. Introducing genuinely innovative products that take into account the needs of today’s tradesmen can help wholesalers of all sizes get the most out of their business whilst also keeping customers happy – and returning for more. In an industry worth almost £25bn, continuous innovation to create superior tools that are fit for purpose and stand the test of time, is fundamental to not only supporting tradesmen in their careers but in helping wholesalers increase footfall and making a real difference to their bottom line.


www.carlkammerling.com


1 https://www.ibisworld.co.uk/market- research/electricians.html


2 https://www.giiresearch.com/report/ ah97814-portable-power-tool-uk.html


Carl Kammerling uses feedback from its regular research group sessions with electricians to develop high quality products that


make the user’s life easier, whether that be by improving productivity or by understanding how tools are used in real life and developing products fit for purpose.


www.ewnews.co.uk March 2017 electrical wholesaler | 33


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