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VOLUME 27, NUMBER 3


CONTENTS 6 THE FORESEEABLE FUTURE


Ideas, hopes, and insights on what we’ll need for the next 10 years—and how what’s happening right now may affect that: Economic projections, new design techniques, approaches to managing change, plus thinking ahead on sales and marketing, workforce, changing perceptions and stereotypes, and more.


DEPARTMENTS


WORKFORCE DEVELOPMENT


35 Ideas on staffing for the new normal.


40 Thought Leader: Education for the next decade’s leaders.


OPERATIONAL EXCE LLENCE


29 Changing perceptions about aging means changing the words we use.


32 Forging strong intergenera- tional connections for today and tomorrow.


34 Activities create memorable moments of engagement during restricted visitation.


41 Change Agent: Author and MD Louise Aronson on a new and rich vision for aging.


3 EDITOR'S LETTER


42 Q&A WITH THE EXECUTIVE DIRECTOR


45 THE HEART OF SENIOR LIVING


50 ARGENTUM ADVOCATES FOR YOU


51 PEOPLE AND PLACES


Be sure to visit argentum.org and subscribe to receive Argentum Daily, our daily e-newsletter, for access to the latest news, research, and initiatives related to senior living.


CONNECT WITH ARGENTUM argentum.org/facebook


argentum.org/twitter argentum.org/linkedin MAY/JUNE 2020 ARGENTUM.ORG 5


45


PROVIDERS AND PARTNERS FULFILL THEIR MISSIONS, FAR AND WIDE


A special Heart of Senior Living looks at just a few of many stories of the helpers in this pandemic.


50


THE EFFORT TO GET HEROES THE PROTECTION THEY NEED


A look at progress in Argentum’s public policy work at federal and state levels to ensure senior living is a priority.


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