EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Smiling With Your Eyes and Helping Us to Heal
There’s nothing to say except “thank you.” Thank you for all the courage you show in making every day and every hour one that makes life better and healthier for older adults. Thank you for fi nding so many meaningful and purposeful moments every day, with so many diff erent people. Thank you for listening. Thank you for easing fears— families, residents, staff , co-workers—with honesty and compassion.
Thank you for coming up with innovative ideas day after day to make this easier on residents and families, to get over the new obstacles each day seems to present, and to keep improving quality even in a pandemic. Thank you for sharing these ideas with colleagues, with Argentum, with other providers, with partners in the industry. Your generosity and collaborative spirit has saved others time, sanity, and health in ways you may never fully know. Thank you for contributing so much to this issue—your visions for the future and what we need to get there.
Thank you for staying positive despite the barrage of bad news—some of it inaccurate and unfair.
Thank you for navigating the constant uncertainties—about the nature of the disease itself, about policies and orders and guidance, about where the industry is going. People who work in senior living are in the business of care. They don’t expect thanks for doing their jobs. Yet this situation has no parallel in its scale, its unpredictability, and in its eff ects: It puts in most danger the very people our mission serves to help.
The coronavirus pandemic appears acutely designed to break hearts and spirits in senior living. But it’s not succeeding. Thank you. Most of us are becoming more adept at online learning and interaction every day. The Argentum Senior Living Executive Virtual Conference, taking place September 22-24, 2020, will make the most out of what you’ve learned and help us all move forward. The three-day live event includes 30 hours of CEUs, C-Suite panels, nine learning tracks, and sponsor solutions showcases. But it’s designed to be highly interactive, with networking and peer-to-peer discussion forums, easy to navigate, and full of eye-opening moments—such as nine sessions covering lessons learned in COVID-19. With the future of the industry being created every day, it may be more important than ever to be in the virtual room where it happens—and where you can be part of it. Register at
conference.argentum.org.
— Sara Wildberger Editor
CHIEF OPERATING OFFICER Maribeth Bersani
mbersani@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, WORKFORCE DEVELOPMENT Brent Weil
bweil@argentum.org
VP, MEMBERSHIP & EVENTS Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS Jessica McKay
jmckay@argentum.org
DIRECTOR, PROGRAM CONTENT Denise Brassé
dbrasse@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
DIRECTOR, MEETING PLANNING & OPERATIONS Alana Mallory
amallory@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROJECT MANAGER, APPRENTICESHIPS & WORKFORCE DEVELOPMENT Megan Robinson
mrobinson@argentum.org
PROFESSIONAL DEVELOPMENT & EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
MARKETING SPECIALIST Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
STAFF ACCOUNTANT/ HUMAN RESOURCE MANAGER Olivia Wilson
owilson@argentum.org
EDITORIAL COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
CREATIVE PROJECT MANAGER Vatrice Chestnut
vchestnut@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SENIOR SALES ACCOUNT EXECUTIVE Maura Artman
martman@argentum.org
SALES ACCOUNT EXECUTIVE Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
Senior Living Executive, Volume 27, Number 3 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offi ces. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualifi ed individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2020 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
MAY/JUNE 2020
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