Technologies and innovations driving a frictionless payments journey


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It’s not magic at all, but put these technologies together and you will see a transformation in user experience and an uplift in conversation.


forgotten but vital part of the e-commerce process – in which a negative experience can live long in a customer’s memory. There are also back-end technologies


to help streamline user experience for the e-commerce business models of the future. Digital services like Netflix and Spotify have seen tremendous success following a subscription model and many e-commerce providers selling physical goods have followed suit, including Amazon Prime, Cornerstone and Graze to name just a few. Having an ‘automated business’ where users enter their details only once to pay for months (or even years) of a service may sound like a dream, but changes to users’ card account numbers can put a spanner in the works very quickly. When a customer’s card account number


changes – due to loss, expiration or fraud – subscriptions are usually cancelled along with it. Not only does this result in a loss of income for the period in question, which can be several months depending on how often the service is used, the event can also prompt users to unsubscribe. Since many of these services are sold on convenience and quality rather than price, with discount offers to lure new customers, this kind of event can spell disaster. ‘Card updater’ services which, as the name suggests, automatically update card details when they change, are therefore essential for any business looking at a subscription model. Not only do they lower the likelihood of lost business for the merchant, customers will likely think better of the only e-commerce provider that doesn’t ask them for their new payment details next time they log in. It’s not magic at all, but put these


technologies together and you will see a transformation in user experience and an uplift in conversation. As we edge towards a truly frictionless payments journey, all the way from payment to delivery, maybe there will be a day where the idea of contactless will seem as archaic as paying by cheque.


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