53 To win tomorrow,
retailers must act today
Here PayPal discusses the shifting retail landscape, which presents both a great challenge and great opportunity.
By Rob Harper director of mobile commerce at PayPal UK
alone stay ahead of the game. As technologies advance and markets continue to
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globalise, it’s never been a more exciting time to be a consumer. Armed with a computer, tablet or smartphone, virtually anyone can shop in an almost limitless international marketplace. The rise of connected devices and the ease of digital payments is transforming the way money flows around UK retail and global financial systems. This is creating huge disruption in retail and payments. But while shoppers revel in a new era of borderless
buying, for retailers, this shifting landscape presents both a great challenge and great opportunity. Why? Because nowadays, success depends on multiple and complex
ith the pace of change rapid and the rise of mobile commerce re-shaping the industry, many retailers are understandably finding it hard to keep up – let
factors beyond the traditional store environment, to whether or not a business can tap into the lucrative potential of global online customers. Here, we identify three key trends for every retailer to watch out for – and act upon today to win tomorrow.
SALES WITHOUT BORDERS When it comes to online shopping, there are no borders and no opening hours. Instead, consumers can shop freely, moving between online stores to find what they want regardless of when or where they are looking. In the last 12 months alone, more than 86 million
shoppers from 28 countries bought goods online from British businesses. While traditional powerhouses like the USA, France and Germany continue to lead the way when it comes to buying British, emerging markets such as Nigeria (5.8 million shoppers who bought online from the UK last year) and India (4.8 million) are becoming increasingly prominent.
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