Retailers collaborate to launch their own PayTech community


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the Forum as a curator of speakers and content on behalf of retailers. Having direction from retailers enabled us to


hone in on and, I’m really pleased to say, secure Nathalie Oestmann; Director, Head of Samsung Pay Europe as our Keynote speaker for the 29 September event.


GET INVOLVED Over 70 UK retailers have engaged with the Forum, including Wyevale Garden Centres. Wyevale’s Head of Commercial Development, Martin Alden, told me; “Retailers need to get to a point of common understanding as to the challenges in front of them. We don’t have a crystal ball, so access to a platform for discovery, knowledge sharing and discussion, ultimately linked to a principle of best practice and, critically, retailer-led is an important first step in the right direction. “There is so much in the way of


technological innovation that, as a business, it’s a challenge to keep pace and cut through the hype to those that solve real problems. For us, that means starting with the customer, then working backwards. For example, one- touch purchasing sounds interesting and it does solve a problem, but is it relevant to our specific customer audience?


“Then there are longer-term strategic


challenges, such as the desire for a platform- agnostic future. Will that become a reality, or is it just a pipe dream? No-one has the answer to that right now, including the Forum, but by coming together to share and collaborate, retailers can establish a collective set of requirements that should see robust, un- fragmented solutions being developed.” Attending the Forum is a no-brainer for


retail colleagues involved in PayTech projects. And, because no-one typically “owns” payments, we’ve been meeting a real mix of talent, including product owners, customer experience specialists and those leading the fight against fraud. This unique mix of cross- industry, cross-functional expertise means our collaborative potential is huge. The Forum launches on Thursday 29


September 2016 at the Andaz London Liverpool Street. Retailers can register for the afternoon session (3-6pm) followed by dinner and drinks, for free, here. To learn more about the Forum, discuss the challenges you are facing and the value you expect to get from the community, email info@emergingpayments.org.


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