25 How to grow
domestically and internationally with the right payments services provider
Successful international expansion in a digital age according to Ingenico relies on local knowledge,
using data, supporting the local payment options and assembling the right team.
By Julian Wallis country manager at Ingenico ePayments UK & Ireland
E
-commerce is growing and Europe continues to be at the forefront of an ongoing revolution in how customers pay for products and services. Of the 685 million people in Europe aged 16 and over, 296
million, or 43%, are e-shoppers. What’s more, we are not only shopping in our own countries: cross-border e-commerce is expected to grow 27% each year up until 2020, when it will be worth more than €1 trillion. In Europe, e-commerce revenues rose from €402
billion to €455.3 billion in 2015. By the end of 2016 it is expected to exceed €509 billion. With more of us shopping online, payment trends are shifting constantly, and customers who are used to constant innovations such as contactless payments, Apple Pay, and digital wallets, place more demands on merchants. This means relying on a payments provider to help with
strategies that meet these expectations. If customers do not have an optimised experience that offers them the payment methods, language, currency and other options they have grown accustomed to, then the merchant risks losing business.
LOCAL EXPANSION IN THE DIGITAL AGE Let’s look at expansion on a local level first: not all merchants have specific ambitions to sell their products and services across the world. The UK market, for example, is Europe’s largest e-commerce market, worth more than €157.1 billion in 2015, and merchants can deal in their own currency and with familiar regulations. Meanwhile, the methods that customers can use to
pay are constantly expanding. This presents strong opportunities to grow your business locally, by offering
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81
