11
Omnipresent retailing
and the importance of agility
Payments should sit at the heart of a retailer’s
omnipresent strategy according to Edgar Dunn & Company who stress the importance of store staff and systems mobility in order to meet consumer demands.
By Mark Beresford director of retail payments practice at Edgar, Dunn & Company
O
ne of the biggest buzzwords in commerce today is omnichannel. I would like to propose that omnichannel is a buzzword in retailing that has a life expectancy of five years or maybe ten at most. Omnichannel means that no matter which channel is the customer’s touch point –
whether a payment device or a self-service kiosk in-store, on the web, or a retailer’s app on a smartphone – their experience should be seamless, streamlined, secure and optimized for the needs of each channel. Any
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