THE GUIDE TO... IT AND TECHNOLOGY
THE VALUE OF THE HUMAN TOUCH IN A DIGITAL WORLD
by Dorothy Roberts Director, Apple Transcription
Let me introduce you to the curious world of transcription, where one day we’re documenting the contents of a secret recording and the next our work is the show-stopping evidence in a court of law.
The nature of our work varies and we never know what’s going to hit the portal next, as clients upload their recordings any time of the day or night.
We’ve been in business since 2006 and for a decade we’ve transcribed the roundtable debates you read in this very magazine.
We’ve also worked on covert recordings, where discerning words can take highly attuned skills and experience, especially if the phone it’s being recorded on was in someone’s pocket.
Bodycam footage is fascinating too – we’re tasked with capturing not only what’s been said, but also the nuance, tone and all of the action, accurately and quickly for pressing evidential purposes.
PACE and ABE interviews, legal conferences, market research, medical reports, some very tense emergency service call recordings and inquests, which are invariably instrumental in helping loved ones to gain closure, are also all in a day’s work for us.
Much of what we transcribe is presented as evidence in a court or tribunal. For justice to be done, our work has to support the professionals who request it by standing up to the most rigorous scrutiny.
An accurate transcript can add vital weight, and we all know how important that is in cases of domestic and child abuse, amongst many others. The swift action of one of our transcribers recently brought a hearing to a halt and was instrumental in saving life.
A professionally-produced transcript can be crucial in dispute resolution
All of which makes our line of work a fascinating one, but does your business really need a human ear in today’s digital world?
It’s no secret that speech-to-text technology is an amazing tool, especially as Zoom and MS Teams are fast becoming a way of life. This sort of artificial intelligence offers instant transcription and is a useful tool for collating quick notes.
More often than not, though, you’ll need more. Imagine if a make-or-break contract, a serious HR matter or some other potential legal issue rested on the exact details of a specific conversation. That’s when a detailed and reliable transcript proves its worth.
A professionally-produced transcript can be crucial in dispute resolution. An accurate record of events – capturing every change of tack, non-verbal communication and hesitation – can often prove vital when presenting your case. It can even keep you from ending up significantly out of pocket.
Call us now on 0161 850 0595
to discuss your transcription requirements
info@appletranscription.co.uk
www.appletranscription.co.uk LANCASHIREBUSINESSVIEW.CO.UK
EXPERT TRANSCRIPTION
Fast We meet your specified deadlines Accurate ISO9001: minimum of 99.8% accuracy
Secure ISO27001 and Cyber Essentials: 100% data security, all held in the UK
Trusted First choice for legal, medical and other professionals worldwide
No contract or retainer – you pay only for the minutes you record HELPING YOU TO CAPTURE A WRITTEN RECORD
Our ‘human touch’ guarantees an end-to-end service by real people, all based in the UK – from a friendly voice at the end of the phone, offering help and technical support, through to the quick, secure delivery of an accurate and timely transcript… often all within 24 hours.
And we promise you that our transcripts won’t cost you the earth. With no contract or retainers, use our service as and when you need us and pay only for the minutes you record.
Your situation doesn’t need to be ‘life or death’ to benefit from one of our transcripts. Sometimes, you just want to save your business from a lengthy and costly case.
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