Credibility In Your Salon
A relationship between a salon and its clients is a very personal one. Your clients are coming to you because they trust that you will cater your treatments around their needs, and listen to what it is they want to get out of their time with you. Providing retail opportunities in your salon will ensure that you are going that extra mile for your clients.
Clients respect your opinion and expertise more than anyone in this field, so providing them with retail opportunities to expand on the treatment they receive in your salon will only heighten your salon credibility. Just finished a HD brow treatment? Retailing brow products to your client will help them maintain the look they are going for, weeks after they have left. The confidence in your client will show, which makes them the perfect brand ambassador for your business, helping to generate new clients.
Providing Ongoing Education To Staff
Providing clients with a high quality aftercare service portrays a professional image of both the staff and the salon as a whole. By providing a continuous stream of products, staff will continuously find excitement and education through every element of their work, resulting in a trusting relationship between staff and their clients. In this particular industry, it is important that you always stay one step ahead of the trends. Your staff are the first point of contact for your customers, so it is important that they have knowledge of all the latest trends, as well as being provided with the latest products to sell and promote to customers.
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