Top Tps


TIPS


Retailing In Salons


Working in beauty, we all strive to show professional care and attention to clients. By providing a retail service in your salon, you are providing a service to your clients that goes beyond their salon visit and creates a useful additional income for your business too. We’ve put together some of our top tips to show you why retailing in your salon is a must have essential in 2016.


Building Brand Loyalty


Having a retail system in place in your salon means that you are providing an extra level of care and personalisation to your clients’ treatments. As a professional it is your responsibility to go above and beyond the salon treatment, and ensure the quality of care and services carries right through after their salon experience. Providing your clients with this extra level of service will help to build loyalty to your salon and trust in your professionalism, resulting in clients revisiting your salon in the future.


38 | Polished Spring 2016

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