BATHED IN GLORY


Founded in 1901, Hansgrohe is a bathroom pioneer whose Axor brand has forged a global reputation for innovative designer taps, showers and accessories


The bathroom was once surely the humblest of all household rooms, its use purely functional. Then in the 1990s, Axor, offering a range of exquisite bathroom products, began its collaboration with Philippe Starck to create the “designed bathroom” – the Salon d’Eau. Axor is the design brand of Hansgrohe SE,


a global player in the bathroom interiors industry. The firm was founded in 1901 by Hans Grohe in Schiltach, Germany and, more than 100 years on, it is still in the vanguard of a highly competitive sector. All of its products are defined by innovative technology and world-class German engineering. An example of Hansgrohe’s innovative spirit is its launch of water-saving products as early as the 1980s – well before such thinking became industry standard.


CREATIVE THINKING Beyond product design and manufacturing, Axor continually aims to enhance the interplay between water, space and people through a series of installations and concept studies called the Axor WaterDream. All are created in collaboration with world-class designers – most recently with Swedish design trio Front and Japanese design studio Nendo. “The collaboration focused on a


reinterpretation of the shower,” says Philippe Grohe, Head of Axor and grandson of Hansgrohe’s founder. “It was a perfect combination of our


“ WE WORK WITH THE BEST IN THE BUSINESS. WE COLLABORATE WITH DESIGNERS WHO CARE ABOUT SPACE AND WHO FULLY COMPREHEND THE ESSENCE OF AXOR”


understanding of how best to use the bathroom space, the designer’s expertise and a joint recognition of the individual needs of customers.” Axor boasts a history of working with many


world-renowned architects and designers. In addition to Front, Nendo and Starck, creative partners include Barber & Osgerby, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola, and Ronan and Erwan Bouroullec. “We try to work with the best in the business,” says Philippe. “It’s also crucial to collaborate with designers who care about space and who fully comprehend the essence of Axor.”


RESPONSIVE DESIGN The bathroom specialist is able to address the specific needs of its customers through the Axor Manufaktur – an exclusive service whereby a team of specialists customise taps, shower heads and accessories for private customers and global projects. “We would like people to feel at ease in the bathroom and enjoy their water experience,” says Philippe. “We especially support architects and interior designers in their efforts to create luxury bathrooms for their customers.” Most recently, the brand introduced a new


achievement in water design with the launch of Axor Starck V. A revolutionary washbasin


STYLE 343


tap, designed in collaboration with Starck, it is the first tap with an open crystal glass spout. “Axor Starck V represents the evolution of


a company that is now over a century old, on top of decades of experience with bathroom design,” says Philippe. “A lot of people think that creating attractive bathroom products is all we do, but it’s so much more than that. The functional side of our products is a given, but our experienced, all-round approach makes for bathrooms that are not only good looking, but also thoughtfully designed.” With its elegant, exclusive bathroom solutions,


and a reputation for collaborating with some of the world’s finest designers, Axor has transformed the bathroom into a luxurious living space. www.axor-design.com


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