IBS Journal June 2015
Mobile payment initiative: BLIK
Six Polish banks are in ‘co-ompetition’ having launch a joint mobile payment venture, BLIK. It is all about making life easier for customers, says one founding member, mBank.
A good example of innovation in the pay- ments space is BLIK, a mobile payments service launched in Poland earlier this year. It is a result of collaboration of six major competitors in the domestic bank- ing sector: Alior Bank, Bank Millennium, Bank Zachodni WBK, mBank, ING Bank and PKO Bank Polski. The initiative is managed and operated via a dedicated subsidiary, Polish Payments Standard (PSP), and is based on technology originally developed by PKO Bank Polski for its IKO mobile pay- ment service (launched in early 2013, it was claimed by the bank to be the coun-
all payment situations’). BLIK enables users of smartphones
to make payments online and in store, to withdraw cash from ATMs and send P2P transfers, all via a mobile app on their phones. The service is available to any user that has a smartphone and a bank account
in a participating bank. The founding banks are encouraging other market par- ticipants to join BLIK, says Joanna Erdman, head of transactional products at mBank.
competitors got together to cooperate, to make life easier for their clients. It is open
to merchants to build up critical mass. ‘From the technical perspective, it is easy to integrate,’ she adds. The system supports Android, Apple
iOS and Windows Phone, and according to the data provided by Bank Zachodni WBK, the service will reach 70 per cent of bank- ing customers in Poland. BLIK does not require the use of NFC -
tures that have already been established in Poland. ‘For NFC, you must have four components: an NFC-enabled phone, an NFC card from your bank, an NFC card
from your mobile operator and one from the operator that works with your bank. NFC is very mobile operator controlled. With BLIK, no mobile operators are need- ed, so there are fewer parties involved and there is less complexity,’ Erdman states. There are around 3.5 million mobile
banking users in Poland today. The BLIK initiative is still in its early days, but the statistics so far show that approximate- ly 1000 users generate a BLIK code in one day (a one-time code is generated for a customer to use at a point of sale). It should be noted that these statistics count the generated codes, not the actually used ones.
mBank has the largest share of the
mobile banking market at present, with nearly one million users. The bank went through a large-scale brand and technol- ogy overhaul over the last couple of years (it was created by merging three domes-
‘NFC is very mobile operator controlled.
With BLIK, no mobile operators are needed, so there are fewer parties involved
and there is less complexity.’ Joanna Erdman, mBank
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© IBS Intelligence 2015
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case study: blik
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