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CHANNEL INNOVATION Channel innovation: key success factors


Attracting and retaining customers in the digital world is no longer just about service levels and product offering, but also world class experience and innovation across every touchpoint


Author V. Ramkumar, Partner, Cedar Management Consulting International


banking. Industry reports state that at least one billion internet banking users are expected to be active by 2020. And that means every bank (big or small, multi-national or regional) must have a tick in the box when it comes to


B www.ibsintelligence.com © IBS Intelligence 2016


ranch banking is dead. Long live branch


the gamut of channel options. So what differentiates the good, the bad and the ugly? It’s all about the innovation and the freshness of the offering. We explore four central success factors which are increasingly being adopted by banks across the world.


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