“I sound so boring! I don’t even sound like I care about the project.” What Sami realized is that what she thought she was presenting, and what others were hearing were two very different things.

the project. All I do is move step by step through all of the points I wanted to cover in the meeting.” What Sami realized is that what she thought she was pre- senting and what others were hearing were two very different things.

There are a few steps that will help you be more intentional about using speed to create greater impact: • Record yourself speaking normally to determine your baseline speed, tone, and volume (with a cell phone that is pretty easy these days)

• Highlight points that you are excited about and practice saying those at a faster rate and slightly higher tone of voice to convey excitement

• Highlight important points, and practice slowing down and lowering your tone to convey impor- tance

• Practice using pauses to allow your listener to connect to your points, and think about their impact.

Initially, the changes to your speaking patterns will feel awkward and uncomfortable. Continue practicing and recording your presentation. As you listen to the recording consider the power of the message your audience will hear. You will begin to realize that the improved vocal variety is improving your message. Effective communication is an intentional and practiced process. Through your increased focus on substance, simplicity, structure, and speed, your pre- sentations to your customers or audience will become more consistent, powerful, and most importantly, more effective.

Mark A. Vickers is a Certified Professional Coach, a Gitomer Cer- tified Advisor, and Certified World Class Speaking Coach. Mark is a communications consultant focused on helping you and your organization achieve excellence through improved com- munication and speaking skills. He is known for creating and

delivering specialized and innovative programs to help his clients. For more in- formation please visit: http://speakingisselling.com.

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