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fastest, more obvious places to work on improvements to start on (most companies are cur- rently leaving lots of money on the table in different ways – these are the smartest areas to hit first). Lastly, if you’ve got little or no experience with this, reach out to someone who can help you identify the smartest places to work to get gains. Often times,


If you want to generate more cash, own a better company that’s worth a lot more money when it’s time for you to exit the business,


take this information seriously and do something about it.


when I work as a business coach with my clients, the areas of “conversion rate” and “average sales amount” are the two easiest, fastest areas to get growth and profit gains. This is because most small businesses (under $25 million in sales by my definition) neglect these two areas to a large extent.


I’ve taught this process to thousands of businesses. Interestingly only a small number of them use these “Seven Drivers” to really grow. Why is that? I believe it’s because it’s easier to not use it and not grow sales and profits, just like it’s easier to not exercise than it is to do so. Most people revert to what’s easiest.


If you want to generate more cash, own a better com- pany that’s worth a lot more money when it’s time for you to exit the business, and one that has more profits and therefore better ability to hire and retain great people, take this information seriously and do something about it. If you’re not sure what to do, get some help from someone


who specializes in this. I am very good at helping companies grow profits substantially and offer a free consultation where I’ll help you identify one or two of the seven drivers and a couple strategies you can start on right away to improve those areas and get more of the results you’re looking for. 


Jon O’Malley is Founder of YouProfit Coaching, Inc. He’s founded four companies and has sold two. He’s helped hun- dreds of companies grow their top and bottom lines, find and retain better employees, acquire other companies, and exit their companies with far more money and life. Most impor-


tantly he helps business owners enjoy being entrepreneurs again. He can be reached at Jon@YouProfitCoaching.com or 651-275-8999.


January-February 2016 | Automotive Recycling 49


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