www.facebook.com/AutomotiveRecycling Columns
President’s Comments | 4 • Mike Swift
Editor’s Note | 6 • Caryn Smith
Final Thoughts | 62 • Michael Wilson
Departments
ARA Action | 10 Momentum | 12 • Tracey C. Jones
Dashboard | 14 • Robert Counts & Chad Counts
Insure This | 16 • Bill Velin
Lessons Learned | 18 • Ginny Whelan
Safety Matters | 20 • Eric Schmitz
Advice Counts | 22 • Mike Kunkel
ISO 9001 | 23 • Mary McDonald
Word on the Wire | 24 • Andy Latham
That’s My Opinion | 25 • Ron Sturgeon
Marketing 101 | 26 • Mike French
Capitol Connection | 58 Crossword Puzzle | 60 Industry Calendar | 61 Advertiser’s Index | 61
Automotive Recyclers Association
9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 /
www.a-r-a.org
AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110- 5456 USA, (571) 208-0428 / (888) 385-1005, Fax: (571) 208-0430, Internet:
www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing of- fices. Additional member subscription are $15/year. Non-member subscriptions are $40/year U.S. Non-U.S. mailing address subscriptions are USD$55/year surface mail or USD$85/year airmail. $20 libraries and non-profits. Copyright © 2015 ARA. All rights reserved. Materials may not be reproduced in any form without written permission from the publisher. Statements of fact and opinion are the responsibility of the authors alone and do not necessarily imply any opin- ion on the part of the officers, directors, staff, or the members of the Automotive Recyclers Association. Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.
CONVENTION & EXPO
72nd ANNUAL On Track For Greatness / 28
The industry gathered at the ARA 72nd Annual Convention & Expo resolved to together push through the tough challenges facing it. “Let’s make auto recycling great again,” encouraged Incoming President Mike Swift as a call to unite. If the positive energy at the event is any gauge, this industry will see its way through. By Caryn Smith
SHARING YOUR STORY
Social Media & Your Business / 39 Why social media matters: Connecting with your ideal customers to grow your business. By Joyce Sullivan
Social Media:
The New Word of Mouth? / 44 Organizing Facebook fans and friends to become your shop’s ambassadors By Kevin Rains for Fender Bender Magazine
If They See It, They Will Come / 45 How to increase your SEO rankings
and sales conversions by utilizing videos. By Anna Zeck for Fender Bender Magazine
STRATEGY TO SUCCESS
Turning Up the Profit$ / 47 How to survive (and thrive) during tough markets. By Jon O‘Malley
ARA SPRING MEETINGS
2016 ARA Midyear Board Meeting, Hill Day and Legislative Summit – Events You Can Not
Afford to Miss! / 50 By Betsy Beckwith
SPOTLIGHT
NationWide Used Auto Parts Climbs to the Top of the Heap in
New York, New York / 53 By Lynn Novelli
Recycling Automotive January-February 2016 | Volume 36 Number 1
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January-February 2016 | Automotive Recycling 3
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